The ethics of non-conflict communication: Expert recommendations

S.K. Shayhitdinova

Kazan Federal University, Kazan, 420008 Russia

E-mail: svet1206@yandex.ru

Received March 20, 2018

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Abstract

The preliminary results of the expert work in the Public Collegium of Press Complaints (Moscow, Russia) have been summarized. For a decade, we have had to deal with various controversial texts in different areas of the agenda formed by the media. The preparation of an expert opinion is related to the need to answer the question of which rules of media ethics were violated in one way or another. The following pattern has been revealed based on reflection on the problem: every thematic area of the media sphere has its own “pitfalls”. In order not to stumble upon them, not to provoke an information conflict, it is necessary to observe ethical rules that have their variations in key issues of public life. The list of such rules has been given in this publication. In political communication, it has been recommended to discuss problems, not images of the “enemy”. It has been noted that when covering the issues of religion, ridicule and provocation are unacceptable. The paper substantiates that the image of an ethnos should be inspiring in the problem of inter-ethnic relations. It states that it is forbidden to “sell” anxiety and fear in “naturalistic scenes” of the criminal chronicle. The arguments are the cases considered by the Public Collegium of Press Complaints with the involvement of the personal expert opinion.

Keywords: media ethics, non-conflictcommunication, expert opinion, agenda, complaints to media

References

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For citation: Shayhitdinova S.K. The ethics of non-conflict communication: Expert recommendations. Uchenye Zapiski Kazanskogo Universiteta. Seriya Gumanitarnye Nauki, 2018, vol. 160, no. 4, pp. 956–963. (In Russian)

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