S.K. Shayhitdinova
Kazan Federal University, Kazan, 420008 Russia
E-mail: svet1206@yandex.ru
Received March 20, 2018
Abstract
The preliminary results of the expert work in the Public Collegium of Press Complaints (Moscow, Russia) have been summarized. For a decade, we have had to deal with various controversial texts in different areas of the agenda formed by the media. The preparation of an expert opinion is related to the need to answer the question of which rules of media ethics were violated in one way or another. The following pattern has been revealed based on reflection on the problem: every thematic area of the media sphere has its own “pitfalls”. In order not to stumble upon them, not to provoke an information conflict, it is necessary to observe ethical rules that have their variations in key issues of public life. The list of such rules has been given in this publication. In political communication, it has been recommended to discuss problems, not images of the “enemy”. It has been noted that when covering the issues of religion, ridicule and provocation are unacceptable. The paper substantiates that the image of an ethnos should be inspiring in the problem of inter-ethnic relations. It states that it is forbidden to “sell” anxiety and fear in “naturalistic scenes” of the criminal chronicle. The arguments are the cases considered by the Public Collegium of Press Complaints with the involvement of the personal expert opinion.
Keywords: media ethics, non-conflictcommunication, expert opinion, agenda, complaints to media
References
- Problemy konstruirovaniya identichnosti rossiyan v diskurse SMI pod vliyaniem kontsepta “informatsionnaya voina” [Problems of Constructing the Identity of Russians in the Media Discourse under the Influence of the Concept of “Information War”]. Enin L.V., Chepkin E.V. (Eds.). Yekaterinburg, Izd. UrGU, 2018. 222 p. (In Russian)
- Mediakonvergentsiya i “situatsiya cheloveka”: Novye vyzovy, starye voprosy [Media Convergence and the “Human Situation”: New Challenges, Old Problems]. Shayhitdinova S.K. (Ed.). Kazan, Izd. Kazan. Univ., 2012. 140 p. (In Russian)
- Shayhitdinova S.K. Regulatory media concepts in the conflict situation. In: Komu prinadlezhit kul’tura? Obshchestvennye nauki i perspektivy issledovanii sotsiokul’turnykh peremen [Who Owns the Culture? Social Sciences and Research Prospects for Sociocultural Change]. Pt. 1. Terra-Konsalting, 1999, pp. 227–241. (In Russian)
- Shayhitdinov T.V., Shayhitdinova S.K. Mediateksty ob islame: “novyi zhurnalizm” vs sotsial’naya otvetstvennost’ [Media Texts on Islam: “New Journalism” vs Social Responsibility]. Kazan, Izd. Kazan. Univ., 2-18. 216 p. (In Russian)
- Shkondin M.V. Journalism and its environment: System aspects of interaction. In: Zhurnalistika v 2017 godu: tvorchestvo, professiya, industriya: Materialy Mezhdunar. nauch.-prakt. konf. [Journalism in 2017: Creativity, Profession, Industry: Proc. Int. Sci.-Pract. Conf.]. Moscow, MediaMir, 2018, pp. 568–569. (In Russian)
For citation: Shayhitdinova S.K. The ethics of non-conflict communication: Expert recommendations. Uchenye Zapiski Kazanskogo Universiteta. Seriya Gumanitarnye Nauki, 2018, vol. 160, no. 4, pp. 956–963. (In Russian)
The content is available under the license Creative Commons Attribution 4.0 License.