Rector Ilshat Gafurov greeted everyone at the ceremony on August 31st.
The store is situated in the same spot it was before – to the right of the entrance in the main hall of the building.
Rector Gafurov noted that the store is the combined effort of the PR and Advertising Department and the University Trade Union, “We have one brand, and it will be translated throughout all our structural units, be it lyceums, the University Clinic, or any other departments. We have our general corporate branding as well as brand books for each of the institutes; and, as has been agreed with the PR and Advertising Department, various representative memorabilia will be available at the store soon”. He also welcomed everyone to make suggestions about widening the merchandise designs and supply.
Leyla Mukhtarova, Director of the PR and Advertising Department, shared her vision of the store as a portal to the University's corporate culture, its institutes and projects, as well as the reasons for choosing the new slogan “Dress in Yours”. She said, “This means that everything that I bought at the store is really mine. It is meant to foster feelings of kinship and unity. The slogan also implies that everyone is welcome to make proposals. For instance, a contest for best T-shirt designs is ongoing right now. Winners will have their work placed on the store shelves. The use of unified branding will support our image as one entity”.
The project should move beyond retail sales. An internet store will soon be ready for launch, as was promised by Chairman of the Trade Union Yevgeny Strukov. The Union sees the store as one of its significant streams of revenue. So by buying a brand T-shirt or a pen you can help your colleagues or teachers.
KFU Store will start working in full capacity in September.