2017
2016
- Marketing foundation for retail and office center's tenant mix
- Kalenskaya, N.V., Novenkova, A.Z. Letting marketing play a more active role in education // Social Sciences and Interdisciplinary Behavior - Proceedings of the 4th International Congress on Interdisciplinary Behavior and Social Science, ICIBSOS 2015 pp. 49-52
- Marketing foundation for retail and office center's tenant mix
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Rolbina E.S, Kalenskaya N.V, Novenkova A.Z, Marketing foundation for retail and office center's tenant mix//Problems and Perspectives in Management. - 2016. - Vol.14, Is.1. - P.228-234.
2015
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As part of working on performance evaluation and marketing strategy construction in the publication presented a current trend in the modern multifaceted banking sector of Private Banking (or VIP servicing facility) using the example of one of the major players in the market of Russian banking services JSCIB "Tatfondbank".
- Novenkova Aida, Kalenskaya Nataliya, The Formation of The Model Branding of The Territory under an Asymmetric Institutional Environment//2ND GLOBAL CONFERENCE ON BUSINESS, ECONOMICS, MANAGEMENT AND TOURISM. - 2015. - Vol.23, Is.. - P.1388-1393.
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Novenkova A.Z, Shakirzyanov R.S, Gilmanova A.A., Strategic marketing analysis of premium package products of joint stock investment commercial bank ?Tatfondbank?//Asian Social Science. - 2015. - Vol.11, Is.11. - P.188-192.
- The Formation of The Model Branding of The Territory under an Asymmetric Institutional Environment Автор:Novenkova, A (Novenkova, Aida)[ 1 ] ; Kalenskaya, N (Kalenskaya, Nataliya)[ 1 ] 2ND GLOBAL CONFERENCE ON BUSINESS, ECONOMICS, MANAGEMENT AND TOURISM Серия книг: Procedia Economics and Finance Том: 23 Стр.: 1388-1393 DOI: 10.1016/S2212-5671(15)00325-1
2014
- Assessment of Efficiency of Realization of Paternalistic Policy of Industrial Enterprises Development // Mediterranean Journal of Social Sciences.- Vol.5, No12, (2014)-pp.9-14
- Novenkova, A.A., Antonova, N.V. Assessing public administration and image making efficiency in the region taking into consideration quality of managing black economy// Mediterranean Journal of Social Sciences, Volume 5, Issue 12, June 2014, Pages 167-171
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Novenkova A.Z, Maklakova N.V., Internal canibalization of university brands in the process of enlargement and merger//Mediterranean Journal of Social Sciences. - 2014. - Vol.5, Is.12. - P.163-165.
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Prospects of small business in Tatarstan//Life Science Journal. - 2014. - Vol.11, Is.6 SPEC. ISSUE. - P.396-399.
- Основные методы государственного регулирования и их диагностика в реализации социально-экономической политики региона / Российский академический журнал. 2014. Т. 27. № 1. С. 15-22. ISSN: 2221-9544
2013
2012
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The Regional Development Strategy Based on Territorial Marketing (The Case of Russia)
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Bagautdinova N, Gafurov I, Kalenskaya N, The regional development strategy based on territorial marketing (The Case of Russia)//World Applied Sciences Journal. - 2012. - Vol.18, Is.SPL.ISSUE. 18. - P.179-184.
- Theoretical aspects of public welfare rise / Proceedengs "2nd Annual International Conference on Micro and Macro Economics. 23-24 July 2012, Singaporе (DOI: 10.5176/2251-2055_ММЕ1224)
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