Teaching career-oriented majors in the English language: challenges and opportunities (Kazan Federal University case study)

During the survey we detected two major issues preventing the academics from teaching career-oriented majors in English. The first concern is the lack of qualified English speaking academics capable of delivering courses in English (2%).Most of English-speaking lecturers experience heavy workload an

HISTORIC CITY THE OF THE REPUBLIC OF TATARSTAN AS A BASIS FOR REGIONAL TOURISM CLUSTER

The authors of the article propose the hypothesis, that tourism cluster influence on the economy is primarily determined by its organizational and functional effectiveness. Location and territorial organization of tourism cluster objects are becoming the key factors.

University management: from successful corporate culture to effective university branding

Educational Institution (HEI) after reorganization. Using the case study of Kazan Federal University the research establishes the connection between the academic culture and branding.

Metacognitive awareness of TOEFL reading comprehension strategies.

The aim of the present study is to determine students? metacognitive awareness of global academic reading strategies, namely the use of context clues, within the framework of preparation for TOEFL reading section.

Advertising language as a means of forming students' cross-cultural competence.

The purpose of the article is to describe the cross-cultural potential of the discipline mentioned and determine its significance for would-be translators. Cross-cultural competence is viewed as a vital component of translating competence