On July 6-12 leading experts, consultants, marketing and advertising experts Grigory Trusov, Mikhail Khazin, Boris Yeryomin, and Igor Romanov will conduct workshops for the students of management, marketing, small business administration, and human resources management departments.
The school is organized by the Department of Marketing, Commerce and Business of the KFU Institute of Management and Territorial Development.
A summer school presupposes a combination of theoretical and practical studies, enabling to receive certain knowledge on modern economics and marketing, business management approaches, and peculiarities of consumers' behavior.
School case study aims to develop students' leadership and communicative skills. Theoretical foundation is based upon the approaches of behavior economics, a modern scientific movement, popular all over the world.
School venue: Burevestnik Health Camp of Yelabuga Branch of KFU