Field of Science

Scientific interests 

Candidate of psychological sciences, doctor ofPedagogic Sciences, academic title - professor at the department of personal psychology, position - professor at the department of television production and digital communications, of KFU. Mediapsychologist. The field of research ? the problems of the phenomenology and   influence of the digital world on the personality. The transformation of the 'I' concept (thevirtual dominance of the 'I' concept), strategies of thinking, perception, emotional intelligence. The author of monographs 'Psychology of Image and Advertisement?, ?Psychology of Journalism'.   Screenwriter. Writer.  Chief Editor of the ?Logos? Publishing House. The author of more than 50 art and educational publications about the history of Tatarstan. The author of the master program 'Transmedia storytelling'. As a journalist - practitioner and scientist, develops the ideas of educational competitiveness, creative self-development and investigating effective and adaptive strategies for developing a person in a dynamic world. Personal identification code of the author of the RSCI (SPIN code): 9183-2170