Общий и стратегический менеджмент - программа двух дипломов на английском языке
Д.В.1
Аннотация: In a world driven by Big data, it is crucial to understand how valuable information can be extracted from large volumes of data. Further, it is pivotal to utilize information to its full potential. This not only requires one to extract value from data but also to effectively communicate the information obtained. The “IT in management” course is tailored to deliver a well-balanced curriculum that focuses on all three aspects - Understanding Data, Extracting Valuable Information from different common internal implemented Information systems and external services (hard skills), and Effective Communication (data visualization, storytelling, soft skills). The course will focus on BI analysis, Data products and Data-driven approaches, communicating data and information analysis
Результат обучения: • Understand how Business intelligence and Data-driven concepts work
• Learn how to collect, analyze, and visualize data and use the same in decision-making processes
• Explore various ways that information can generate economic value
• Understand how crucial information is and learn how to gauge the potential of valuable information
Аннотация: The course examines the key aspects of the promising field of technological trends in global digitalization and business transformation: advanced analytics. It explores the methods for using information and analytical support to make operational, tactical, and strategic management decisions, which are necessary for company development and the implementation of a data-driven culture
Результат обучения: On completing the course students will be able to apply fundamental methods for analyzing a business's operations, including mathematical modeling techniques; use software products and modern digital technologies to analyze and visualize a company's operations
Д.В.2
Аннотация: The main focus of the course is on the theoretical issues of state regulation of business in a transition economy, the state regulation of business in transition economies abroad, the state regulation of business in Russia, the system of state support and assistance to the development of small and medium-sized businesses in a transitional economy
Результат обучения: On completing the course students will
- understand the peculiarities of the current Russian and international legislation, the legal foundations of entrepreneurial activity, corporate law norms
- be able to assess the possibility of minimizing external and internal threats to the economic condition of the enterprise on the basis of a developed and implemented set of measures of an economic, legal and organizational nature
- be able to choose a strategy, tactics and methods of interrelated activities of an organizational and legal nature, based on the characteristics of the enterprise
Аннотация: The course explores the issues of international economic law, considers the types of international associations, the World trade organization as well as European Union and Eurasian Economic Union. The course covers the legal matters of international trade agreements
Результат обучения: On successful completion of this course the students will know WTO law and rules, distinguish between public-law and private-law international economic relations, evaluate the degree of state reulation in the foreign activity based on WTO law
Д.В.3
Аннотация: The Financial Management course covers the main sections necessary for passing professional exams, financial management tests, as well as for successfully passing interviews in the field of financial management. The main focus is on investment policy, financing solutions and working capital management issues
Результат обучения: On successful completion of this course, candidates should be able to: discuss the role and purpose of the financial management function; assess and discuss the impact of the economic environment on financial management; discuss and apply working capital management techniques; carry out effective investment appraisal; identify and evaluate alternative sources of business finance;discuss and apply principles of business and asset valuations; explain and apply risk management techniques in business
Аннотация: This course is designed to help the student increase their knowledge concerning Managerial Accounting and its importance in managing risk, implementing strategy through planning, budgeting and forecasting, and decision support
Результат обучения: On completing the course students will learn how to calculate, plan, control and analyze the costs and results of the company's activities, as well as prepare information for managing other objects of management accounting and financial controlling; build the life cycle of the project in the form of developing a model for the implementation of management accounting and financial controlling tools; apply the basic procedures and methods of project management to develop a model for the implementation of modern management accounting systems on the example of manufacturing companies and companies providing services
Д.В.4
Аннотация: The course explores the iuuses of developing a digital marketing strategy, including developing a web page, marketing in social media, direct mailing and web analytics
Результат обучения: On completing the course the students will learn to develop digital marketing strategies, choose relevant digital channels for communication, choose and adjust vaious analytical tools
Аннотация: Focuses on the three major driving forces that permeate all aspects of e-commerce: business development and strategy, technological innovations, and social and legal issues and impacts. Covers E-commerce technology infrastructure, business concepts, social issues and real world experiences
Результат обучения: Upon completion of the course students should be able to:Analyze the impact of E-commerce on business models and strategy, describe the major types of E-commerce, explain the process that should be followed in building an E-commerce presence, distinguish various E-commerce trading relationships including B2C, C2C, B2B
