Marsel Khaernasovich Bakirov,
KazanFederal University,
18 Kremlyovskaya Str., Kazan, 420008, Russia,
mileusсha@mail.ru
Based on the systematic analysis of Chinese and Byzantine chronicles, as well as on the historical and comparative study of empirical data, the article puts forward and substantiates the thesis of the formation and functioning of the rhetoric art in Turkic-speaking tribes during different periods of time. The primary consideration is given to the Eurasian Huns, who founded their states during the period of passionarity power in the East and the West. The Eastern Huns were not only at war with the ancient Chinese, but developed economic and cultural ties which eventually led to the development of oratory in tribes of the Eastern Huns before the Common Era. The Western Huns continued this tradition, which was later developed in the texts of governors’ and beys’ speeches, diplomatic negotiations, and written monological monuments of ancient and medieval Turks including Orkhon runic monuments, which, in our viewpoint, are characterized by the predominantly rhetoric style.
Key words: folklore, rhetoric, oratory, speech, style, figures and forms of speech, runic inscriptions.