KFU. Card publication. Pareidolia illusions in advertising with ««Hidden«« symbolic images

KAZAN
FEDERAL UNIVERSITY

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PAREIDOLIA ILLUSIONS IN ADVERTISING WITH &LAQUO;&LAQUO;HIDDEN&LAQUO;&LAQUO; SYMBOLIC IMAGES

Form of presentation

Articles in international journals and collections

Year of publication

2014

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Authors, employees of KFU

Dobrotvorskaya Svetlana Georgievna, author

Ustin Pavel Nikolaevich, author

Other authors

Kurbackaya Tatyana Borisovna, author

Bibliographic description in the original language

Kurbatskaya T.B. Pareidolia illusions in advertising with ««Hidden«« symbolic images / T.V. Kurbatskaya, S.G. Dobrotvorskaya, P.N. Ustin // Life Science Journal. - 2014. - Vol.11. � 9. - P.337-340.

Annotation

The article covers the problem of using «hidden« symbols that are actually imperceptible without purposeful very careful examination of advertising picture. On the other hand «hidden« symbols in advertising are highly effective as a psychological effect on consumer. The authors discuss specifics of psychological effect of «hidden« symbols in advertising, analyze some symbols that may be found in today advertising and demonstrate specifics of perception dependence of sex. The authors have came to conclusion that hidden symbols in advertising pictures are not always carefully selected and do not reflect initial intention. Besides «hidden« symbols often contradict with advertising idea

Keywords

"Hidden" Symbols, Advertising, Intent analysis, Pareidolia illusions, Psychological effect

The name of the journal

Life Science Journal

URL

http://www.scopus.com/inward/record.url?eid=2-s2.0-84902314868&partnerID=40&md5=bbd235a819201a72713f7e14b30b7913

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=139365&p_lang=2

Resource files

File name	Size (MB)	Format
SCOPUS10978135_2014_11_9_SID84902314868_a1.pdf	0,04	pdf	show / download

Full metadata record

Field DC	Value	Language
dc.contributor.author	Dobrotvorskaya Svetlana Georgievna	ru_RU
dc.contributor.author	Ustin Pavel Nikolaevich	ru_RU
dc.contributor.author	Kurbackaya Tatyana Borisovna	ru_RU
dc.date.accessioned	2014-01-01T00:00:00Z	ru_RU
dc.date.available	2014-01-01T00:00:00Z	ru_RU
dc.date.issued	2014	ru_RU
dc.identifier.citation	Kurbatskaya T.B. Pareidolia illusions in advertising with ««Hidden«« symbolic images / �.�. Kurbatskaya, S.G. Dobrotvorskaya, P.N. Ustin // Life Science Journal. - 2014. - Vol.11. � 9. - P.337-340.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=139365&p_lang=2	ru_RU
dc.description.abstract	Life Science Journal	ru_RU
dc.description.abstract	The article covers the problem of using «hidden« symbols that are actually imperceptible without purposeful very careful examination of advertising picture. On the other hand «hidden« symbols in advertising are highly effective as a psychological effect on consumer. The authors discuss specifics of psychological effect of «hidden« symbols in advertising, analyze some symbols that may be found in today advertising and demonstrate specifics of perception dependence of sex. The authors have came to conclusion that hidden symbols in advertising pictures are not always carefully selected and do not reflect initial intention. Besides «hidden« symbols often contradict with advertising idea	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	"Hidden" Symbols	ru_RU
dc.subject	Advertising	ru_RU
dc.subject	Intent analysis	ru_RU
dc.subject	Pareidolia illusions	ru_RU
dc.subject	Psychological effect	ru_RU
dc.title	Pareidolia illusions in advertising with ««Hidden«« symbolic images	ru_RU
dc.type	Articles in international journals and collections	ru_RU