KFU. Card publication. “Advertising language as a means of forming students cross-cultural competence” Procedia - Social and Behavioral Sciences 152 ( 2014 ) 668

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&LDQUO;ADVERTISING LANGUAGE AS A MEANS OF FORMING STUDENTS CROSS-CULTURAL COMPETENCE&RDQUO; PROCEDIA - SOCIAL AND BEHAVIORAL SCIENCES 152 ( 2014 ) 668 &NDASH; 672.

Form of presentation

Articles in international journals and collections

Year of publication

2014

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Authors, employees of KFU

Gorelova Yuliya Nikolaevna, author

Bibliographic description in the original language

“Advertising language as a means of forming students cross-cultural competence” Procedia - Social and Behavioral Sciences 152 ( 2014 ) 668-672.

Annotation

Procedia - Social and Behavioral Sciences 152

Keywords

advertising copy; advertising language; cross-cultural communication; cross-cultural competence; additional professional education

The name of the journal

Procedia - Social and Behavioral Sciences 152

URL

http://www.sciencedirect.com/science/journal/18770428/152

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=97669&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Gorelova Yuliya Nikolaevna	ru_RU
dc.date.accessioned	2014-01-01T00:00:00Z	ru_RU
dc.date.available	2014-01-01T00:00:00Z	ru_RU
dc.date.issued	2014	ru_RU
dc.identifier.citation	“Advertising language as a means of forming students cross-cultural competence” Procedia - Social and Behavioral Sciences 152 ( 2014 ) 668-672.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=97669&p_lang=2	ru_RU
dc.description.abstract	Procedia - Social and Behavioral Sciences 152	ru_RU
dc.language.iso	ru	ru_RU
dc.subject		ru_RU
dc.title	“Advertising language as a means of forming students cross-cultural competence” Procedia - Social and Behavioral Sciences 152 ( 2014 ) 668 – 672.	ru_RU
dc.type	Articles in international journals and collections	ru_RU