KFU. Card publication. Contextual implementation of set expressions in the language of advertising (on the material of the Russian, English and German languages)

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CONTEXTUAL IMPLEMENTATION OF SET EXPRESSIONS IN THE LANGUAGE OF ADVERTISING (ON THE MATERIAL OF THE RUSSIAN, ENGLISH AND GERMAN LANGUAGES)

Form of presentation

Conference proceedings in Russian journals and collections

Year of publication

2013

Authors, employees of KFU

Soboleva Nina Pavlovna, author

Bibliographic description in the original language

Soboleva N.P. Contextual implementation of set expressions in the language of advertising (on the material of the Russian, English and German languages) // Frazeologiya v mnogoyazychnom obshhestve / sbornik statey mezhdunarodnoy frazeologicheskoy konferencii Europhras. V dvukh tomakh. Kazan: Tatarskoe respublikanskoe izdatelstvo Kheter, 2013. 2 t. S. 40-47. ISBN 978-5-94113-426-7

Annotation

�� Europhras

Keywords

Advertising context, set expressions, slogan, transformed and non-transformed set expressions

The name of the journal

�� Europhras

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=84953&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Soboleva Nina Pavlovna	ru_RU
dc.date.accessioned	2013-01-01T00:00:00Z	ru_RU
dc.date.available	2013-01-01T00:00:00Z	ru_RU
dc.date.issued	2013	ru_RU
dc.identifier.citation	�� .�. Contextual implementation of set expressions in the language of advertising (on the material of the Russian, English and German languages) // �� / �� Europhras. � �� . ��: �� , 2013. 2 �. �. 40-47. ISBN 978-5-94113-426-7	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=84953&p_lang=2	ru_RU
dc.description.abstract	�� Europhras	ru_RU
dc.description.abstract	This investigation is aimed at the study of set expressions in the advertising context, identification and comparative analysis of functioning peculiarities of these expressions in Russian, English and German advertising slogans. The object of our investigation is phraseological units in three languages. The subject of our research is transformed and non-transformed set expressions in advertising texts in three languages.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	Advertising context	ru_RU
dc.subject	set expressions	ru_RU
dc.subject	slogan	ru_RU
dc.subject	transformed and non-transformed set expressions	ru_RU
dc.title	Contextual implementation of set expressions in the language of advertising (on the material of the Russian, English and German languages)	ru_RU
dc.type	Conference proceedings in Russian journals and collections	ru_RU