Kazan (Volga region) Federal University, KFU
KAZAN
FEDERAL UNIVERSITY
 
MODELING FINANCIAL INDICATORS IN MARKETING RESEARCHES OF IMPROVING THE ECONOMIC EFFICIENCY OF A COMPANY
Form of presentationArticles in international journals and collections
Year of publication2014
  • Zulfakarova Liliya Faridovna, author
  • Bibliographic description in the original language The article deals with the ways to improve the competitive ability of the products manufactured by a series of companies operating in the processing industry of the Republic of Tatarstan. It analyzes a series of financial indicators and their influence on improving the economic efficiency of the companies. The article also introduces scenarios and forecasting calculations of the dynamics of the financial indicators variations due to the implementation of marketing measures.
    Annotation Scientific approach to the analysis of the government's economic policy in the present-day conditions?. CA, USA, B&M Publishing, 2014.
    Keywords Keywords: competitive ability, forecasting, economic efficiency, marketing researches.
    The name of the journal Scientific approach to the analysis of the government's economic policy in the present-day conditions?. CA, USA, B&M Publishing, 2014.
    URL http://www.colloquium-publishing.ru
    Please use this ID to quote from or refer to the card https://repository.kpfu.ru/eng/?p_id=81409&p_lang=2

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