KFU. Card publication. Management of Socio-Economic Components of Branding in the Company (Управление социально-экономическими составляющими брендинга на предприятии)

MANAGEMENT OF SOCIO-ECONOMIC COMPONENTS OF BRANDING IN THE COMPANY (УПРАВЛЕНИЕ СОЦИАЛЬНО-ЭКОНОМИЧЕСКИМИ СОСТАВЛЯЮЩИМИ БРЕНДИНГА НА ПРЕДПРИЯТИИ)

Form of presentation

Articles in international journals and collections

Year of publication

2013

Язык

русский

Authors, employees of KFU

Safargaliev Ernst Raisovich, author

Bibliographic description in the original language

Middle-East Journal of Scientific Research 17 (3): 296-299, 2013. ISSN 1990-9233

Annotation

Middle-East Journal of Scientific Research

Keywords

Branding Brand Strategic management Unsatisfied needs Consumer

The name of the journal

Middle-East Journal of Scientific Research

URL

http://www.idosi.org/mejsr/mejsr17(3)13.htm

Please use this ID to quote from or refer to the card

Resource files

File name	Size (MB)	Format
SCOPUS__Komarova.pdf	0,12	pdf	show / download

Field DC	Value	Language
dc.contributor.author	Safargaliev Ernst Raisovich	ru_RU
dc.date.accessioned	2013-01-01T00:00:00Z	ru_RU
dc.date.available	2013-01-01T00:00:00Z	ru_RU
dc.date.issued	2013	ru_RU
dc.identifier.citation	Middle-East Journal of Scientific Research 17 (3): 296-299, 2013. ISSN 1990-9233	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=76239&p_lang=2	ru_RU
dc.description.abstract	Middle-East Journal of Scientific Research	ru_RU
dc.description.abstract	Middle-East Journal of Scientific Research	ru_RU
dc.description.abstract	The article is devoted to defining of an essence of brand as the single whole integrity of socioeconomic promises to a consumer. In this connection the analysis of notion ?branding? is made. The authors give their own interpretation of branding as strategic process. The relationship between brand and consumer is revealed which is built in inter-influence from both sides. It is emphasized that the more stronger this relationship is the more stronger the brand will be.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject		ru_RU
dc.title	Management of Socio-Economic Components of Branding in the Company (Управление социально-экономическими составляющими брендинга на предприятии)	ru_RU
dc.type	Articles in international journals and collections	ru_RU