KFU. Card publication. THE IMPACT OF DIGITAL REPUTATION ON THE CAPITALIZATION OF THE ORGANIZATION: BASED ON THE EXAMPLE OF THE AUTOMOTIVE INDUSTRY

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THE IMPACT OF DIGITAL REPUTATION ON THE CAPITALIZATION OF THE ORGANIZATION: BASED ON THE EXAMPLE OF THE AUTOMOTIVE INDUSTRY

Form of presentation

Articles in international journals and collections

Year of publication

2024

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Authors, employees of KFU

Kurbangalieva Dinara Lenarovna, author

Bibliographic description in the original language

Safiullin M.R., Elshin L.A., Kurbangalieva D.L. THE IMPACT OF DIGITAL REPUTATION ON THE CAPITALIZATION OF THE ORGANIZATION: BASED ON THE EXAMPLE OF THE AUTOMOTIVE INDUSTRY / M.R. Safiullin, L.A. Elshin, D.L. Kurbangalieva // Revista Jurídica unicuritiba. -2024. - v3, n79 - pp. 638-651

Annotation

The goal of the study is to quantify the impact of digital reputation components on the market capitalization of organizations within the automotive industry. This study systematizes fundamental concepts in response to technological advancements and the digital transition of organizations, proposing a comprehensive assessment of organizational reputation that includes traditional factors and digital parameters, particularly focusing on the automotive industry. The study found that digital reputation significantly impacts the market capitalization of organizations within the automotive industry. Specifically, the «donor domains« component of digital reputation showed the highest influence, where an increase in this factor by $1 led to an average increase of $5.34 in market capitalization, highlighting the importance of a strong online presence and reputation on information search platforms. Quantitative assessment identified key digital reputation metrics, such as content, technical factors, ranking factors, and social media presence, all contributing to a comprehensive evaluation of an organization's reputation and its financial performance.

Keywords

reputation, platform, Internet, company?s market value, image, brand, market capitalization.

The name of the journal

Revista Juridica

URL

https://revista.unicuritiba.edu.br/index.php/RevJur/article/view/7519

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=314674&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Kurbangalieva Dinara Lenarovna	ru_RU
dc.date.accessioned	2024-01-01T00:00:00Z	ru_RU
dc.date.available	2024-01-01T00:00:00Z	ru_RU
dc.date.issued	2024	ru_RU
dc.identifier.citation	Safiullin M.R., Elshin L.A., Kurbangalieva D.L. THE IMPACT OF DIGITAL REPUTATION ON THE CAPITALIZATION OF THE ORGANIZATION: BASED ON THE EXAMPLE OF THE AUTOMOTIVE INDUSTRY / M.R. Safiullin, L.A. Elshin, D.L. Kurbangalieva // Revista Jurídica unicuritiba. -2024. - v3, n79 - pp. 638-651	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=314674&p_lang=2	ru_RU
dc.description.abstract	Revista Juridica	ru_RU
dc.description.abstract	The goal of the study is to quantify the impact of digital reputation components on the market capitalization of organizations within the automotive industry. This study systematizes fundamental concepts in response to technological advancements and the digital transition of organizations, proposing a comprehensive assessment of organizational reputation that includes traditional factors and digital parameters, particularly focusing on the automotive industry. The study found that digital reputation significantly impacts the market capitalization of organizations within the automotive industry. Specifically, the «donor domains« component of digital reputation showed the highest influence, where an increase in this factor by $1 led to an average increase of $5.34 in market capitalization, highlighting the importance of a strong online presence and reputation on information search platforms. Quantitative assessment identified key digital reputation metrics, such as content, technical factors, ranking factors, and social media presence, all contributing to a comprehensive evaluation of an organization's reputation and its financial performance.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	reputation	ru_RU
dc.subject	platform	ru_RU
dc.subject	Internet	ru_RU
dc.subject	company?s market value	ru_RU
dc.subject	image	ru_RU
dc.subject	brand	ru_RU
dc.subject	market capitalization.	ru_RU
dc.title	THE IMPACT OF DIGITAL REPUTATION ON THE CAPITALIZATION OF THE ORGANIZATION: BASED ON THE EXAMPLE OF THE AUTOMOTIVE INDUSTRY	ru_RU
dc.type	Articles in international journals and collections	ru_RU