KFU. Card publication. Development Trends of Regional Telegram Channels: Specifics of Audience Engagement

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

DEVELOPMENT TRENDS OF REGIONAL TELEGRAM CHANNELS: SPECIFICS OF AUDIENCE ENGAGEMENT

Form of presentation

Articles in international journals and collections

Year of publication

2025

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Authors, employees of KFU

Argylov Nikita Antonovich, author

Other authors

Gradyushko Aleksandr Aleksandrovich, author

Dementeva Kseniya Vladimirovna, author

Bibliographic description in the original language

A. A. Hradziushka, K. V. Dementieva, N. A. Argylov and Y. A. Hurava. Development Trends of Regional Telegram Channels: Specifics of Audience Engagement. 2025 Communication Strategies in Digital Society Seminar (ComSDS), Saint Petersburg, Russian Federation, 2025, pp. 71-75, doi: 10.1109/ComSDS65569.2025.10971323.

Annotation

2025 Communication Strategies in Digital Society Seminar (ComSDS)

Keywords

social networks, messengers, Telegram, regional Telegram channels, media platforms, audience

The name of the journal

2025 Communication Strategies in Digital Society Seminar (ComSDS)

URL

https://ieeexplore.ieee.org/abstract/document/10971323/keywords#keywords

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=313975&p_lang=2

Resource files

File name	Size (MB)	Format
Development_Trends_of_Regional_Telegram_Channels_Specifics_of_Audience_Engagement.pdf	0,21	pdf	show / download

Full metadata record

Field DC	Value	Language
dc.contributor.author	Argylov Nikita Antonovich	ru_RU
dc.contributor.author	Gradyushko Aleksandr Aleksandrovich	ru_RU
dc.contributor.author	Dementeva Kseniya Vladimirovna	ru_RU
dc.date.accessioned	2025-01-01T00:00:00Z	ru_RU
dc.date.available	2025-01-01T00:00:00Z	ru_RU
dc.date.issued	2025	ru_RU
dc.identifier.citation	A. A. Hradziushka, K. V. Dementieva, N. A. Argylov and Y. A. Hurava. Development Trends of Regional Telegram Channels: Specifics of Audience Engagement. 2025 Communication Strategies in Digital Society Seminar (ComSDS), Saint Petersburg, Russian Federation, 2025, pp. 71-75, doi: 10.1109/ComSDS65569.2025.10971323.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=313975&p_lang=2	ru_RU
dc.description.abstract	2025 Communication Strategies in Digital Society Seminar (ComSDS)	ru_RU
dc.description.abstract	The aim of the article is to study the dynamics of regional Telegram channels development in the period of media system transformation in 2022-2024. The authors argue that the blocking of a number of social networks and the transition of the audience to other digital platforms caused a powerful influx of Telegram messenger audience. A comparative study of the development of 52 regional Telegram channels in Russia and Belarus allowed us to periodize the changes in the regional media space and draw conclusions about the reasons for the changes. Our research shows that many regional Telegram channels are in search of new communication strategies to work with their audiences. It was found that Telegram should serve not only as a one-way information channel, but also as a platform for creating engaging content. We argue that official media often cede leadership to Telegram channels with user-generated content built around publicizing the region's trouble spots. The results confirm that the ongoing changes are quite dynamic and are rapidly reshaping the structure of the media market in the regions.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	social networks	ru_RU
dc.subject	messengers	ru_RU
dc.subject	Telegram	ru_RU
dc.subject	regional Telegram channels	ru_RU
dc.subject	media platforms	ru_RU
dc.subject	audience	ru_RU
dc.title	Development Trends of Regional Telegram Channels: Specifics of Audience Engagement	ru_RU
dc.type	Articles in international journals and collections	ru_RU