KFU. Card publication. Specifics of Advertising Text in the Green Economy as the Main Unit of Marketing Communications in Russian and English

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

SPECIFICS OF ADVERTISING TEXT IN THE GREEN ECONOMY AS THE MAIN UNIT OF MARKETING COMMUNICATIONS IN RUSSIAN AND ENGLISH

Form of presentation

Articles in international journals and collections

Year of publication

2024

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Authors, employees of KFU

Sakaeva Liliya Radikovna, author

Shkilev Roman Evgenevich, author

Bibliographic description in the original language

Sakaeva L.R, Yahin M.A, Fatkullina F.G, Specifics of Advertising Text in the Green Economy as the Main Unit of Marketing Communications in Russian and English//Sustainable Civil Infrastructures. - 2024. - Vol.Part F3650, Is.. - P.151-158.

Keywords

advertising, green economy, marketing communication

The name of the journal

Sustainable Civil Infrastructures

URL

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85210012292&doi=10.1007%2f978-3-031-70962-3_18&partnerID=40&md5=a229cf05f3fe857c89f035f9e0523f0e

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=308570&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Sakaeva Liliya Radikovna	ru_RU
dc.contributor.author	Shkilev Roman Evgenevich	ru_RU
dc.date.accessioned	2024-01-01T00:00:00Z	ru_RU
dc.date.available	2024-01-01T00:00:00Z	ru_RU
dc.date.issued	2024	ru_RU
dc.identifier.citation	Sakaeva L.R, Yahin M.A, Fatkullina F.G, Specifics of Advertising Text in the Green Economy as the Main Unit of Marketing Communications in Russian and English//Sustainable Civil Infrastructures. - 2024. - Vol.Part F3650, Is.. - P.151-158.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=308570&p_lang=2	ru_RU
dc.description.abstract	Sustainable Civil Infrastructures	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	advertising	ru_RU
dc.subject	green economy	ru_RU
dc.subject	marketing communication	ru_RU
dc.title	Specifics of Advertising Text in the Green Economy as the Main Unit of Marketing Communications in Russian and English	ru_RU
dc.type	Articles in international journals and collections	ru_RU