KFU. Card publication. REGIONAL BRANDING STRATEGIES AND SOCIAL MEMORY: THE CASE OF VOLGA BULGARIA IN THE REPUBLIC OF TATARSTAN«;« [ESTRAT?GIAS DE BRANDING REGIONAL E MEM?RIA SOCIAL (NO EXEMPLO DA POL?TICA DE MEM?RIA DO VOLGA BULGARIA NA REP?BLICA DO TATARST?O)]

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REGIONAL BRANDING STRATEGIES AND SOCIAL MEMORY: THE CASE OF VOLGA BULGARIA IN THE REPUBLIC OF TATARSTAN&LAQUO;;&LAQUO; [ESTRAT?GIAS DE BRANDING REGIONAL E MEM?RIA SOCIAL (NO EXEMPLO DA POL?TICA DE MEM?RIA DO VOLGA BULGARIA NA REP?BLICA DO TATARST?O)]

Form of presentation

Articles in international journals and collections

Year of publication

2024

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Authors, employees of KFU

Eflova Mariya Yurevna, author

Maksimova Olga Aleksandrovna, author

Mayakovskaya Anastasiya Vladimirovna, author

Bibliographic description in the original language

Eflova M, Garina K, Maximova O, REGIONAL BRANDING STRATEGIES AND SOCIAL MEMORY: THE CASE OF VOLGA BULGARIA IN THE REPUBLIC OF TATARSTAN«;« [ESTRAT?GIAS DE BRANDING REGIONAL E MEM?RIA SOCIAL (NO EXEMPLO DA POL?TICA DE MEM?RIA DO VOLGA BULGARIA NA REP?BLICA DO TATARST?O)]//Relacoes Internacionais no Mundo Atual. - 2024. - Vol.2, Is.44. - P.266-274.

Annotation

This study investigates regional branding strategies and social memory, focusing on the memory policy related to Volga Bulgaria in the Republic of Tatarstan. The objective is to identify the practices and narratives associated with the construction of regional and ethnic identity through the valorization of the Bulgar past.

Keywords

Ethnicity. Brand. Tatarstan. Region branding. Social memory. Policy of memory.

The name of the journal

Relacoes Internacionais no Mundo Atual

URL

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85204378567&doi=10.21902%2fRevrima.v2i44.6784&partnerID=40&md5=2687b93be20520b0a64f937c61bcd3e3

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=304800&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Eflova Mariya Yurevna	ru_RU
dc.contributor.author	Maksimova Olga Aleksandrovna	ru_RU
dc.contributor.author	Mayakovskaya Anastasiya Vladimirovna	ru_RU
dc.date.accessioned	2024-01-01T00:00:00Z	ru_RU
dc.date.available	2024-01-01T00:00:00Z	ru_RU
dc.date.issued	2024	ru_RU
dc.identifier.citation	Eflova M, Garina K, Maximova O, REGIONAL BRANDING STRATEGIES AND SOCIAL MEMORY: THE CASE OF VOLGA BULGARIA IN THE REPUBLIC OF TATARSTAN«;« [ESTRAT?GIAS DE BRANDING REGIONAL E MEM?RIA SOCIAL (NO EXEMPLO DA POL?TICA DE MEM?RIA DO VOLGA BULGARIA NA REP?BLICA DO TATARST?O)]//Relacoes Internacionais no Mundo Atual. - 2024. - Vol.2, Is.44. - P.266-274.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=304800&p_lang=2	ru_RU
dc.description.abstract	Relacoes Internacionais no Mundo Atual	ru_RU
dc.description.abstract	This study investigates regional branding strategies and social memory, focusing on the memory policy related to Volga Bulgaria in the Republic of Tatarstan. The objective is to identify the practices and narratives associated with the construction of regional and ethnic identity through the valorization of the Bulgar past.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject		ru_RU
dc.title	REGIONAL BRANDING STRATEGIES AND SOCIAL MEMORY: THE CASE OF VOLGA BULGARIA IN THE REPUBLIC OF TATARSTAN«;« [ESTRAT?GIAS DE BRANDING REGIONAL E MEM?RIA SOCIAL (NO EXEMPLO DA POL?TICA DE MEM?RIA DO VOLGA BULGARIA NA REP?BLICA DO TATARST?O)]	ru_RU
dc.type	Articles in international journals and collections	ru_RU