Kazan (Volga region) Federal University, KFU
KAZAN
FEDERAL UNIVERSITY
 
CONSUMER COMPETENCE IN SOCIAL COMMERCE: THE CONTEXT OF THE THEORY OF GENERATIONS AND THE TRANSFORMATION OF BUSINESS PROCESSES IN THE SERVICE SECTOR
Form of presentationArticles in international journals and collections
Year of publication2023
Языканглийский
  • Gatina Elvira Arslanovna, author
  • Lipatova Anna Vyacheslavovna, author
  • Bibliographic description in the original language Lipatova A.V, Gatina E.A, Valeeva Y.S, CONSUMER COMPETENCE IN SOCIAL COMMERCE: THE CONTEXT OF THE THEORY OF GENERATIONS AND THE TRANSFORMATION OF BUSINESS PROCESSES IN THE SERVICE SECTOR//Cogito. - 2023. - Vol.15, Is.4. - P.231-268.
    Keywords Consumer Competence, Creation of Motivational Components, Digital Competence, Digital Generation
    The name of the journal Cogito
    URL https://www.scopus.com/inward/record.uri?eid=2-s2.0-85199112854&partnerID=40&md5=bc0921f4b2a5545b6a07a2ca1c824bf8
    Please use this ID to quote from or refer to the card https://repository.kpfu.ru/eng/?p_id=303489&p_lang=2

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