KFU. Card publication. The Effectiveness of English Language Tools in Attracting Advertising Attention

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

THE EFFECTIVENESS OF ENGLISH LANGUAGE TOOLS IN ATTRACTING ADVERTISING ATTENTION

Form of presentation

Articles in international journals and collections

Year of publication

2024

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Authors, employees of KFU

Giniyatullina Alsu Yunisovna, author

Bibliographic description in the original language

Nurgalieva L.A.The Effectiveness of English Language Tools in Attracting Advertising Attention / L.A. Nurgalieva, A.Y. Giniyatullina // Proceedings of the 3rd International Conference on Research in Applied Linguistics, Journal of Research in Applied Linguistics, 14(3), 2023. PP. 167-171

Annotation

Proceedings of the 3rd International Conference on Research in Applied Linguistics, Journal of Research in Applied Linguistic

Keywords

Advertising Attention; English Language; Social Media.

The name of the journal

Proceedings of the 3rd International Conference on Research in Applied Linguistics, Journal of Research in Applied Linguistic

URL

https://rals.scu.ac.ir/data/rals/news/ICRAL_2023_Paper_No_33.pdf

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=298127&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Giniyatullina Alsu Yunisovna	ru_RU
dc.date.accessioned	2024-01-01T00:00:00Z	ru_RU
dc.date.available	2024-01-01T00:00:00Z	ru_RU
dc.date.issued	2024	ru_RU
dc.identifier.citation	Nurgalieva L.A.The Effectiveness of English Language Tools in Attracting Advertising Attention / L.A. Nurgalieva, A.Y. Giniyatullina // Proceedings of the 3rd International Conference on Research in Applied Linguistics, Journal of Research in Applied Linguistics, 14(3), 2023. PP. 167-171	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=298127&p_lang=2	ru_RU
dc.description.abstract	Proceedings of the 3rd International Conference on Research in Applied Linguistics, Journal of Research in Applied Linguistic	ru_RU
dc.description.abstract	The goal of this study is to determine the parallels and divergences between advertising texts by examining how well language tools work to draw readers' attention to contemporary English advertisements. This study's scientific novelty lies in its attempt to compare English advertising texts using linguistic and structural characteristics as a lens.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject		ru_RU
dc.title	The Effectiveness of English Language Tools in Attracting Advertising Attention	ru_RU
dc.type	Articles in international journals and collections	ru_RU