KFU. Card publication. Specifics of advertising text in the green economy as the main unit of marketing communications in Russian and English

KAZAN
FEDERAL UNIVERSITY

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- 中文
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SPECIFICS OF ADVERTISING TEXT IN THE GREEN ECONOMY AS THE MAIN UNIT OF MARKETING COMMUNICATIONS IN RUSSIAN AND ENGLISH

Form of presentation

Articles in Russian journals and collections

Year of publication

2024

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Authors, employees of KFU

Sakaeva Liliya Radikovna, author

Shkilev Roman Evgenevich, author

Yakhin Marat Aydarovich, author

Bibliographic description in the original language

Specifics of advertising text in the green economy as the main unit of marketing communications in Russian and English /Liliya R. Sakaeva, Marat A. Yahin, Fliuza G. Fatkullina, Roman E. Shkilev /«Sustainable Cooperation for the Creation of Green Supply Chains Based on Environmental Technologies and Responsible Innovations, Sustainable Civil Infrastructures, Springer.- 2024.

Annotation

Sustainable Cooperation for the Creation of Green Supply Chains Based on Environmental Technologies and Responsible Innovations

Keywords

advertising text green economy communication Russian English

The name of the journal

Sustainable Cooperation for the Creation of Green Supply Chains Based on Environmental Technologies and Responsible Innovations

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=295306&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Sakaeva Liliya Radikovna	ru_RU
dc.contributor.author	Shkilev Roman Evgenevich	ru_RU
dc.contributor.author	Yakhin Marat Aydarovich	ru_RU
dc.date.accessioned	2024-01-01T00:00:00Z	ru_RU
dc.date.available	2024-01-01T00:00:00Z	ru_RU
dc.date.issued	2024	ru_RU
dc.identifier.citation	Specifics of advertising text in the green economy as the main unit of marketing communications in Russian and English /Liliya R. Sakaeva, Marat A. Yahin, Fliuza G. Fatkullina, Roman E. Shkilev /«Sustainable Cooperation for the Creation of Green Supply Chains Based on Environmental Technologies and Responsible Innovations, Sustainable Civil Infrastructures, Springer.- 2024.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=295306&p_lang=2	ru_RU
dc.description.abstract	Sustainable Cooperation for the Creation of Green Supply Chains Based on Environmental Technologies and Responsible Innovations	ru_RU
dc.language.iso	ru	ru_RU
dc.subject		ru_RU
dc.title	Specifics of advertising text in the green economy as the main unit of marketing communications in Russian and English	ru_RU
dc.type	Articles in Russian journals and collections	ru_RU