KFU. Card publication. The Evolution of Marketing: From Consumption to Sustainability.

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

THE EVOLUTION OF MARKETING: FROM CONSUMPTION TO SUSTAINABILITY.

Form of presentation

Articles in international journals and collections

Year of publication

2023

Язык

английский

Authors, employees of KFU

Kalenskaya Natalya Valerevna, author

Bibliographic description in the original language

Yakhneeva, I.V., Pavlova, A.V., Kalenskaya, N.V. (2023). The Evolution of Marketing: From Consumption to Sustainability. In: Mantulenko, V. (eds) Proceedings of the 2nd International Conference Engineering Innovations and Sustainable Development. CEISD 2023. Lecture Notes in Civil Engineering, vol 378. Springer, Cham. https://doi.org/10.1007/978-3-031-38122-5_61

Annotation

Springer

Keywords

Эволюция маркетинга, маркетинг, Поведение потребителей

The name of the journal

Springer

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=286836&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Kalenskaya Natalya Valerevna	ru_RU
dc.date.accessioned	2023-01-01T00:00:00Z	ru_RU
dc.date.available	2023-01-01T00:00:00Z	ru_RU
dc.date.issued	2023	ru_RU
dc.identifier.citation	Yakhneeva, I.V., Pavlova, A.V., Kalenskaya, N.V. (2023). The Evolution of Marketing: From Consumption to Sustainability. In: Mantulenko, V. (eds) Proceedings of the 2nd International Conference Engineering Innovations and Sustainable Development. CEISD 2023. Lecture Notes in Civil Engineering, vol 378. Springer, Cham. https://doi.org/10.1007/978-3-031-38122-5_61	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=286836&p_lang=2	ru_RU
dc.description.abstract	Springer	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	Эволюция маркетинга	ru_RU
dc.subject	маркетинг	ru_RU
dc.subject	Поведение потребителей	ru_RU
dc.title	The Evolution of Marketing: From Consumption to Sustainability.	ru_RU
dc.type	Articles in international journals and collections	ru_RU