KFU. Card publication. Linguistic features of political advertising

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

LINGUISTIC FEATURES OF POLITICAL ADVERTISING

Form of presentation

Articles in Russian journals and collections

Year of publication

2023

Язык

русский

Authors, employees of KFU

Bilyalova Albina Anvarovna, author

Vildanova Elmira Minekasimovna, author

Authors, postgraduates KFU

Vildanova Karina Ilshatovna, postgraduate kfu

Bibliographic description in the original language

Bilyalova A.A., Vildanova E.M., Vildanova. Linguistic features of political Advertising. // K.I.Global Scientific Potential.? Sankt-Peterburg, 2023. ?No2 (34) S.32-35

Annotation

Reports Scientific Society

Keywords

Political communication, functional stylistics, political advertising, genre of political communication, slogan, leaflet

The name of the journal

Reports Scientific Society

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=283829&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Bilyalova Albina Anvarovna	ru_RU
dc.contributor.author	Vildanova Elmira Minekasimovna	ru_RU
dc.contributor.author	Vildanova Karina Ilshatovna	ru_RU
dc.date.accessioned	2023-01-01T00:00:00Z	ru_RU
dc.date.available	2023-01-01T00:00:00Z	ru_RU
dc.date.issued	2023	ru_RU
dc.identifier.citation	Bilyalova A.A., Vildanova E.M., Vildanova. Linguistic features of political Advertising. // K.I.Global Scientific Potential.? Санкт-Петербург, 2023. ?No2 (34) С.32-35	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=283829&p_lang=2	ru_RU
dc.description.abstract	Reports Scientific Society	ru_RU
dc.description.abstract	The article is devoted to the analysis of stylistic features of political advertising texts. The purpose of the analysis was to consider political advertising as a type of political communication. The article presents data on the communicative essence and structure of texts, functional features of such genres of political advertising as a leaflet, a slogan, some features of the formation of political advertising in recent years. The goal defined such tasks as the study of political advertising texts from the point of view of their belonging to political discourse, the study of the mechanism of the influencing function and the definition of genres of political advertising. The object of the study is such a type of communication as political advertising; the subject of the study is the language of a political leaflet and slogan. The method of general text analysis, the method of functional and stylistic analysis, comparative analysis of the texts of slogans and leaflets, statistical calc	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	Political communication	ru_RU
dc.subject	functional stylistics	ru_RU
dc.subject	political advertising	ru_RU
dc.subject	genre of political communication	ru_RU
dc.subject	slogan	ru_RU
dc.subject	leaflet	ru_RU
dc.title	Linguistic features of political advertising	ru_RU
dc.type	Articles in Russian journals and collections	ru_RU