KFU. Card publication. VISUALIZATION AND CREATIVITY IN THE PROFESSIONAL TRAINING OF COMMUNICATION-ORIENTED EXPERTS

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

VISUALIZATION AND CREATIVITY IN THE PROFESSIONAL TRAINING OF COMMUNICATION-ORIENTED EXPERTS

Form of presentation

Articles in international journals and collections

Year of publication

2023

��

��

Authors, employees of KFU

Porfireva Irina Dmitrievna, author

Sidelnikova Tatyana Timofeevna, author

Bibliographic description in the original language

SIDEL'NIKOVA, T. T.; PORFIREVA, I. D. Educação em cursos de formação em campos orientados para a comunicação. Revista on line de Política e Gestão Educacional, Araraquara, v. 25, n. esp.7, p. 4156–4168, 2023

Annotation

ABSTRACT: The article is devoted to studying the application of visualization in teaching students the disciplines «Mass Communication Psychology«, «Creative Design in Advertising and Public Relations« and training «Methods for Activating Creative Abilities« in preparing specialists in public relations, advertising, and media communications at Kazan (Volga Region) Federal University. The main purpose of this study is to introduce visualization as a methodological support tool in the educational process for forming a creative environment among students. The method of included observation in the educational process was used in the research, and examples of tasks for group and creative classroom work were developed. The results showed that most students use familiar, structural-logical schemes when visualizing the answer and rarely apply non-standard forms of information reflection. This served as a trigger for us to develop tasks and techniques stimulating figurative thinking in students. The data obtained can help in further study of the introduction of visualization in the educational process and lead to the revision or reformatting of curricula and an increase in creative assignments.

Keywords

Creativity. Visualization. Creative activities. Higher education.

The name of the journal

REVISTA ON LINE DE POLITICA E GESTAO EDUCACIONAL

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=278151&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Porfireva Irina Dmitrievna	ru_RU
dc.contributor.author	Sidelnikova Tatyana Timofeevna	ru_RU
dc.date.accessioned	2023-01-01T00:00:00Z	ru_RU
dc.date.available	2023-01-01T00:00:00Z	ru_RU
dc.date.issued	2023	ru_RU
dc.identifier.citation	SIDEL'NIKOVA, T. T.; PORFIREVA, I. D. Educação em cursos de formação em campos orientados para a comunicação. Revista on line de Política e Gestão Educacional, Araraquara, v. 25, n. esp.7, p. 4156–4168, 2023	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=278151&p_lang=2	ru_RU
dc.description.abstract	REVISTA ON LINE DE POLITICA E GESTAO EDUCACIONAL	ru_RU
dc.description.abstract	ABSTRACT: The article is devoted to studying the application of visualization in teaching students the disciplines «Mass Communication Psychology«, «Creative Design in Advertising and Public Relations« and training «Methods for Activating Creative Abilities« in preparing specialists in public relations, advertising, and media communications at Kazan (Volga Region) Federal University. The main purpose of this study is to introduce visualization as a methodological support tool in the educational process for forming a creative environment among students. The method of included observation in the educational process was used in the research, and examples of tasks for group and creative classroom work were developed. The results showed that most students use familiar, structural-logical schemes when visualizing the answer and rarely apply non-standard forms of information reflection. This served as a trigger for us to develop tasks and techniques stimulating figurative thinking in students. The data obtained can help in further study of the introduction of visualization in the educational process and lead to the revision or reformatting of curricula and an increase in creative assignments.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject		ru_RU
dc.title	VISUALIZATION AND CREATIVITY IN THE PROFESSIONAL TRAINING OF COMMUNICATION-ORIENTED EXPERTS	ru_RU
dc.type	Articles in international journals and collections	ru_RU