KFU. Card publication. Indian Mythological Series As A Media Communication

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

INDIAN MYTHOLOGICAL SERIES AS A MEDIA COMMUNICATION

Form of presentation

Articles in international journals and collections

Year of publication

2022

Язык

английский

Authors, employees of KFU

Arzhanceva Natalya Valerevna, author

Sabirova Rimma Nailevna, author

Tyabina Diana Vladimirovna, author

Bibliographic description in the original language

Sabirova R.N, Arzhantzeva N.V, Tyabina D.V., Indian Mythological Series As A Media Communication//Res Militaris. - 2022. - Vol.12, Is.2. - P.2624-2634.

Annotation

The article studies and analyses the properties of Indian mythological series as means of media communication, and the role of series in people's lives and communication sphere in particular. Taking other means of communication, such as news, advertising, newspaper articles it is clear to understand that they have a fragmentary character. Meanwhile, series is a detailed narration. The entertainment role of the media properly illustrates the point where political and social ideology is revealed behind the facade of entertainment. It makes the receiver take a prolonged act of attention. Dealing not with “real”, but with “fictional reality”, it is at the same time incommensurably more suitable for the purposeful broadcasting of patterns of behavior, value systems and images of social identity than other fragmentarily organized media that can only count on a cumulative effect.

Keywords

TV series, ethics, propaganda, Hindi films, Ramayana, mythologicals, media, communication, politics

The name of the journal

Res Militaris

URL

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85141189812&partnerID=40&md5=31a7a734cc7500511ecaf46e6004aa9e

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=274632&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Arzhanceva Natalya Valerevna	ru_RU
dc.contributor.author	Sabirova Rimma Nailevna	ru_RU
dc.contributor.author	Tyabina Diana Vladimirovna	ru_RU
dc.date.accessioned	2022-01-01T00:00:00Z	ru_RU
dc.date.available	2022-01-01T00:00:00Z	ru_RU
dc.date.issued	2022	ru_RU
dc.identifier.citation	Sabirova R.N, Arzhantzeva N.V, Tyabina D.V., Indian Mythological Series As A Media Communication//Res Militaris. - 2022. - Vol.12, Is.2. - P.2624-2634.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=274632&p_lang=2	ru_RU
dc.description.abstract	Res Militaris	ru_RU
dc.description.abstract	The article studies and analyses the properties of Indian mythological series as means of media communication, and the role of series in people's lives and communication sphere in particular. Taking other means of communication, such as news, advertising, newspaper articles it is clear to understand that they have a fragmentary character. Meanwhile, series is a detailed narration. The entertainment role of the media properly illustrates the point where political and social ideology is revealed behind the facade of entertainment. It makes the receiver take a prolonged act of attention. Dealing not with “real”, but with “fictional reality”, it is at the same time incommensurably more suitable for the purposeful broadcasting of patterns of behavior, value systems and images of social identity than other fragmentarily organized media that can only count on a cumulative effect.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	TV series	ru_RU
dc.subject	ethics	ru_RU
dc.subject	propaganda	ru_RU
dc.subject	Hindi films	ru_RU
dc.subject	Ramayana	ru_RU
dc.subject	mythologicals	ru_RU
dc.subject	media	ru_RU
dc.subject	communication	ru_RU
dc.subject	politics	ru_RU
dc.title	Indian Mythological Series As A Media Communication	ru_RU
dc.type	Articles in international journals and collections	ru_RU