KFU. Card publication. Analysis of English TV Commercials

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

ANALYSIS OF ENGLISH TV COMMERCIALS

Form of presentation

Articles in international journals and collections

Year of publication

2022

Язык

английский

Authors, employees of KFU

Bodnar Svetlana Sergeevna, author

Yacenko Galina Sergeevna, author

Bibliographic description in the original language

Sabirova, D.R., Bodnar, S.S., Yatsenko, G.S.Analysis of English TV Commercials // Res Militaris, 2022, vol.12, n?2, 2314-2323. (Scopus)

Annotation

Res Militaris

Keywords

human society, communication, media sociology, advertising, the English language.

The name of the journal

Res Militaris

URL

https://resmilitaris.net/menu-script/index.php/resmilitaris/article/view/1158

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=273581&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Bodnar Svetlana Sergeevna	ru_RU
dc.contributor.author	Yacenko Galina Sergeevna	ru_RU
dc.date.accessioned	2022-01-01T00:00:00Z	ru_RU
dc.date.available	2022-01-01T00:00:00Z	ru_RU
dc.date.issued	2022	ru_RU
dc.identifier.citation	Sabirova, D.R., Bodnar, S.S., Yatsenko, G.S.Analysis of English TV Commercials // Res Militaris, 2022, vol.12, n?2, 2314-2323. (Scopus)	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=273581&p_lang=2	ru_RU
dc.description.abstract	Res Militaris	ru_RU
dc.description.abstract	The development of the variety of information technologies, as well as their increasing impact on the society, influenced the growth of sociologists' interest in the essence of the effect of television advertising on the audience. For any successful communication, a set of speech means is required, which will contribute to the adequate perception of information by the recipient. Within the framework of the advertising industry, this issue is especially essential, since the main goal of any advertising is to offer and sell its services or products, which is impossible without properly structured text content, as the goal is not only the correct perception of information, but also the interest and desire to purchase a product or service. This paper explores the features of English advertisements and its' impact on the audience of consumers.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	human society	ru_RU
dc.subject	communication	ru_RU
dc.subject	media sociology	ru_RU
dc.subject	advertising	ru_RU
dc.subject	the English language.	ru_RU
dc.title	Analysis of English TV Commercials	ru_RU
dc.type	Articles in international journals and collections	ru_RU