KFU. Card publication. Digital presence of Tatarstan Republic as means of Web-branding

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

DIGITAL PRESENCE OF TATARSTAN REPUBLIC AS MEANS OF WEB-BRANDING

Form of presentation

Articles in international journals and collections

Year of publication

2022

Язык

русский

Authors, employees of KFU

Akhmetzyanov Ildar Gabdrashitovich, author

Garaeva Almira Kadyrovna, author

Mullagaliev Narkiz Kamilevich, author

Other authors

Fazleeva Leyla Rinatovna, author

Bibliographic description in the original language

Mullagaliev N.K., Akhmetzyanov I.G., Garaeva A.K., Fazleeva L.R. Digital presence of Tatarstan Republic as means of Web-branding / N.K. Mullagaliev, I.G. Akhmetzyanov, A.K. Garaeva, L.R. Fazleeva // Res Militaris.Social Science Journal. - 2022. vol.12, n?3-November issue P. 176-184. (Scopus)

Annotation

Abstract The article describes the analysis of existing web-branding approaches and tools used by the government and officials of Tatarstan Republic in the context of forming a modern regional brand of the republic. The research reveals the lack of a promoting culture itself and using new technologies for advancing national and traditional values on a world arena. The authors believe that the situation can be caused by the mentality of the people inhabiting the area: nations living in Tatarstan are very proud of their original heritage, they respect their customs and traditions, tend to follow the tendencies developed, but they are prone to keep their pride hidden, not having any need to share it with the other people. The research relies on the analysis of internet presence of the republic, the activity of its government members on the basis of their digital activity, the number of publications, the frequency of public responses. Thus, there happen to occur a paradoxical situation: one of the highly developed republics of the Russian Federation is not promoted enough in a digital sphere and remains hidden worldwide or even not familiar to the most of Russian regions.

Keywords

Keywords: international relations, Web Branding, Social Networking sites, promoting, logo, brand, linguistics.

The name of the journal

Res Militaris

URL

https://resmilitaris.net/issue-view/?id=4

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=272877&p_lang=2

Resource files

File name	Size (MB)	Format
F_Digital_presence_of_Tatarstan_Republic_not_cited.pdf	0,21	pdf	show / download

Full metadata record

Field DC	Value	Language
dc.contributor.author	Akhmetzyanov Ildar Gabdrashitovich	ru_RU
dc.contributor.author	Garaeva Almira Kadyrovna	ru_RU
dc.contributor.author	Mullagaliev Narkiz Kamilevich	ru_RU
dc.contributor.author	Fazleeva Leyla Rinatovna	ru_RU
dc.date.accessioned	2022-01-01T00:00:00Z	ru_RU
dc.date.available	2022-01-01T00:00:00Z	ru_RU
dc.date.issued	2022	ru_RU
dc.identifier.citation	Mullagaliev N.K., Akhmetzyanov I.G., Garaeva A.K., Fazleeva L.R. Digital presence of Tatarstan Republic as means of Web-branding / N.K. Mullagaliev, I.G. Akhmetzyanov, A.K. Garaeva, L.R. Fazleeva // Res Militaris.Social Science Journal. - 2022. vol.12, n?3-November issue P. 176-184. (Scopus)	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=272877&p_lang=2	ru_RU
dc.description.abstract	Res Militaris	ru_RU
dc.description.abstract	Abstract The article describes the analysis of existing web-branding approaches and tools used by the government and officials of Tatarstan Republic in the context of forming a modern regional brand of the republic. The research reveals the lack of a promoting culture itself and using new technologies for advancing national and traditional values on a world arena. The authors believe that the situation can be caused by the mentality of the people inhabiting the area: nations living in Tatarstan are very proud of their original heritage, they respect their customs and traditions, tend to follow the tendencies developed, but they are prone to keep their pride hidden, not having any need to share it with the other people. The research relies on the analysis of internet presence of the republic, the activity of its government members on the basis of their digital activity, the number of publications, the frequency of public responses. Thus, there happen to occur a paradoxical situation: one of the highly developed republics of the Russian Federation is not promoted enough in a digital sphere and remains hidden worldwide or even not familiar to the most of Russian regions.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	Keywords: international relations	ru_RU
dc.subject	Web Branding	ru_RU
dc.subject	Social Networking sites	ru_RU
dc.subject	promoting	ru_RU
dc.subject	logo	ru_RU
dc.subject	brand	ru_RU
dc.subject	linguistics.	ru_RU
dc.title	Digital presence of Tatarstan Republic as means of Web-branding	ru_RU
dc.type	Articles in international journals and collections	ru_RU