KFU. Card publication. «Components of a media image of popular bloggers in international social network«.

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

&LAQUO;COMPONENTS OF A MEDIA IMAGE OF POPULAR BLOGGERS IN INTERNATIONAL SOCIAL NETWORK&LAQUO;.

Form of presentation

Articles in international journals and collections

Year of publication

2022

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Authors, employees of KFU

Bakanov Roman Petrovich, author

Egorova Liliya Georgievna, author

Sabirova Lyaylya Rashitovna, author

Tumanov Dmitriy Valerevich, author

Bibliographic description in the original language

Bakanov, R.P., Albaidhani, W.AS., Sabirova, L.R., Tumanov, D.V., Egorova, L.G. (2022). Components of a media image of popular bloggers in international social network // Relacoes Internacionais no Mundo Atual. - V. 1, no. 34. - pp. 341-351. Aviable at: http://revista.unicuritiba.edu.br/index.php/RIMA/article/view/5900/371373994.

Annotation

This article identifies and studies components of media images of Anastasia Ivleeva and Yury Dud, the two video bloggers popular among the Russian youth Internet audience at present. Millions of subscribers follow their YouTube channels, and viewers actively comment their videos. Objective: The goal of the study was to test the hypothesis that the video bloggers can influence their target audience (predominantly, the youth) and set the example. Materials and Methods: Under the study, thirty videos by each blogger made in 2019 to 1 July 2021 were reviewed to consider such criteria as their speech problematic, behavior in the frame, drive to the target audience, clothing style specificity, peculiarities of communicating with the framed interviewees, vocabulary and narration style distinctiveness as well as creative style quality. Results and Conclusions: It was detected that both bloggers wanted to fetch the audience and become close friends. They sought to achieve it by wearing casual clothes and using the strong language. Bloggers attempted to evoke a feeling of consuming the real and objective world landscape with their audience; at that, the bold and honest video bloggers did not conceal any social problems (unlike many leading TV shows by the Federal television channels); on the contrary, they spoke openly, provided diversified data and enabled their subscribers to make conclusions on their own.

Keywords

Blogue; Blogueiro; Diário de Internet; Mídia do autor; Jornalismo cidadão; Imagem de mídia; Avaliação; Anastasia Ivleeva; Yury Dud; Youtube.

The name of the journal

Relacoes Internacionais no Mundo Atual

URL

http://revista.unicuritiba.edu.br/index.php/RIMA/article/view/5900/371373994

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=271929&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Bakanov Roman Petrovich	ru_RU
dc.contributor.author	Egorova Liliya Georgievna	ru_RU
dc.contributor.author	Sabirova Lyaylya Rashitovna	ru_RU
dc.contributor.author	Tumanov Dmitriy Valerevich	ru_RU
dc.date.accessioned	2022-01-01T00:00:00Z	ru_RU
dc.date.available	2022-01-01T00:00:00Z	ru_RU
dc.date.issued	2022	ru_RU
dc.identifier.citation	Bakanov, R.P., Albaidhani, W.AS., Sabirova, L.R., Tumanov, D.V., Egorova, L.G. (2022). Components of a media image of popular bloggers in international social network // Relacoes Internacionais no Mundo Atual. - V. 1, no. 34. - pp. 341-351. Aviable at: http://revista.unicuritiba.edu.br/index.php/RIMA/article/view/5900/371373994.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=271929&p_lang=2	ru_RU
dc.description.abstract	Relacoes Internacionais no Mundo Atual	ru_RU
dc.description.abstract	This article identifies and studies components of media images of Anastasia Ivleeva and Yury Dud, the two video bloggers popular among the Russian youth Internet audience at present. Millions of subscribers follow their YouTube channels, and viewers actively comment their videos. Objective: The goal of the study was to test the hypothesis that the video bloggers can influence their target audience (predominantly, the youth) and set the example. Materials and Methods: Under the study, thirty videos by each blogger made in 2019 to 1 July 2021 were reviewed to consider such criteria as their speech problematic, behavior in the frame, drive to the target audience, clothing style specificity, peculiarities of communicating with the framed interviewees, vocabulary and narration style distinctiveness as well as creative style quality. Results and Conclusions: It was detected that both bloggers wanted to fetch the audience and become close friends. They sought to achieve it by wearing casual clothes and using the strong language. Bloggers attempted to evoke a feeling of consuming the real and objective world landscape with their audience; at that, the bold and honest video bloggers did not conceal any social problems (unlike many leading TV shows by the Federal television channels); on the contrary, they spoke openly, provided diversified data and enabled their subscribers to make conclusions on their own.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject		ru_RU
dc.title	«Components of a media image of popular bloggers in international social network«.	ru_RU
dc.type	Articles in international journals and collections	ru_RU