KFU. Card publication. Marketing aspects of sustainable urban development in small towns of the Republic of Tatarstan

KAZAN
FEDERAL UNIVERSITY

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MARKETING ASPECTS OF SUSTAINABLE URBAN DEVELOPMENT IN SMALL TOWNS OF THE REPUBLIC OF TATARSTAN

Form of presentation

Articles in international journals and collections

Year of publication

2021

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Authors, employees of KFU

Akhmetshin Renat Maksutovich, author

Beloborodova Anastasiya Leonidovna, author

Martynova Olga Vyacheslavovna, author

Palyakin Roman Borisovich, author

Shafigullina Anna Vladimirovna, author

Bibliographic description in the original language

Marketing aspects of sustainable urban development in small towns of the Republic of Tatarstan

Annotation

E3S WEB OF CONFERENCES VOLUME 274 (2021) 2nd International Scientific Conference on Socio-Technical Construction and Civil Engineering (STCCE - 2021). France, 2021

Keywords

Marketing aspects of sustainable urban development in small towns of the Republic of Tatarstan

The name of the journal

E3S WEB OF CONFERENCES VOLUME 274 (2021) 2nd International Scientific Conference on Socio-Technical Construction and Civil Engineering (STCCE - 2021). France, 2021

URL

https://elibrary.ru/item.asp?id=47182967

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=264717&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Akhmetshin Renat Maksutovich	ru_RU
dc.contributor.author	Beloborodova Anastasiya Leonidovna	ru_RU
dc.contributor.author	Martynova Olga Vyacheslavovna	ru_RU
dc.contributor.author	Palyakin Roman Borisovich	ru_RU
dc.contributor.author	Shafigullina Anna Vladimirovna	ru_RU
dc.date.accessioned	2021-01-01T00:00:00Z	ru_RU
dc.date.available	2021-01-01T00:00:00Z	ru_RU
dc.date.issued	2021	ru_RU
dc.identifier.citation	Marketing aspects of sustainable urban development in small towns of the Republic of Tatarstan	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=264717&p_lang=2	ru_RU
dc.description.abstract	E3S WEB OF CONFERENCES VOLUME 274 (2021) 2nd International Scientific Conference on Socio-Technical Construction and Civil Engineering (STCCE - 2021). France, 2021	ru_RU
dc.description.abstract	The article describes the concept of sustainable development and forms the criteria for sustainable development of the territory. The sustainability of the territory development should be considered from various angles, including industrial and agricultural development, the level of environmental friendliness, intersectoral and interdimensional interaction, creating the attractiveness of territories. The solution to the problems of territories attractiveness is to be found in the field of territorial marketing. The city as the pinnacle of territorial marketing requires a detailed analysis of the current state and the development of a strategy for further development. The scientific work describes an algorithm for the formation of marketing strategies for urban development. The research provides analysis of small towns development in the Republic of Tatarstan: Almetyevsk, Bolgar, Nizhnekamsk. Developing marketing strategies designed to enhance the attractiveness of small towns are identified as one of the backgrounds for creating comfortable conditions for residents and attracting tourists and professionals to improve the efficiency of the towns' resources...	ru_RU
dc.language.iso	ru	ru_RU
dc.subject		ru_RU
dc.title	Marketing aspects of sustainable urban development in small towns of the Republic of Tatarstan	ru_RU
dc.type	Articles in international journals and collections	ru_RU