KFU. Card publication. New Marketing Aspects in the Digital Economy

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

NEW MARKETING ASPECTS IN THE DIGITAL ECONOMY

Form of presentation

Articles in international journals and collections

Year of publication

2021

Язык

английский

Authors, employees of KFU

Novikova Elena Nikolaevna, author

Shakirov Ruslan Albertovich, author

Other authors

Agafonova A. N. , author

Bibliographic description in the original language

Agafonova A. N., Novikova E. N. , Shakirov R. A. New Marketing Aspects in the Digital Economy\\Digital Technologies in the New Socio-Economic Reality. ISCDTE 2021. Lecture Notes in Networks and Systems, vol 304. Springer, Cham. -pp 523-529

Keywords

Consumer behavior, Digitalization of the economy, ICT in marketing,

The name of the journal

Lecture Notes in Networks and Systems

URL

https://link.springer.com/chapter/10.1007%2F978-3-030-83175-2_65

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=262562&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Novikova Elena Nikolaevna	ru_RU
dc.contributor.author	Shakirov Ruslan Albertovich	ru_RU
dc.contributor.author	Agafonova A. N.	ru_RU
dc.date.accessioned	2021-01-01T00:00:00Z	ru_RU
dc.date.available	2021-01-01T00:00:00Z	ru_RU
dc.date.issued	2021	ru_RU
dc.identifier.citation	Agafonova A. N., Novikova E. N. , Shakirov R. A. New Marketing Aspects in the Digital Economy\\Digital Technologies in the New Socio-Economic Reality. ISCDTE 2021. Lecture Notes in Networks and Systems, vol 304. Springer, Cham. -pp 523-529	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=262562&p_lang=2	ru_RU
dc.description.abstract	Lecture Notes in Networks and Systems	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	Consumer behavior	ru_RU
dc.subject	Digitalization of the economy	ru_RU
dc.subject	ICT in marketing	ru_RU
dc.subject		ru_RU
dc.title	New Marketing Aspects in the Digital Economy	ru_RU
dc.type	Articles in international journals and collections	ru_RU