| Form of presentation | Articles in Russian journals and collections |
| Year of publication | 2021 |
| Язык | английский |
|
Ageeva Yuliya Viktorovna, author
|
| Bibliographic description in the original language |
Chen N., Ageeva J.V. , Li Y. Advertising as a platform for language game / N. Chen, J.V. Ageeva, Y. Li // EntreLínguas. – 2021. – Vol.7, – № 1. Pp 12-21 |
| Annotation |
The article discusses and analyzes different types of language games based on phonetic, lexical and grammatical means of the Russian language. Cases of the language game with the use of onomatopoeia, homonyms and nonce words are emphasized. The specific features of the linguistic phenomenon in the advertising are illustrated with appropriate examples. Reportedly, the advertising makes possible the language game and, in certain cases, is an ideal environment for its implementation. |
| Keywords |
advertisements, language game, onomatopoeia, homonyms, nonce words |
| The name of the journal |
Ecological consequences of biosphere processes in the ecotone zone of Southern Siberia and Central Asia: Proceedings of the International Conference. Vol. 2. Poster reports. Ulaanbaatar (Mongolia), September 6-8, 2010.
|
| URL |
https://www.researchgate.net/publication/350303639_Advertising_as_a_platform_for_language_game |
| Please use this ID to quote from or refer to the card |
https://repository.kpfu.ru/eng/?p_id=253201&p_lang=2 |
Full metadata record  |
| Field DC |
Value |
Language |
| dc.contributor.author |
Ageeva Yuliya Viktorovna |
ru_RU |
| dc.date.accessioned |
2021-01-01T00:00:00Z |
ru_RU |
| dc.date.available |
2021-01-01T00:00:00Z |
ru_RU |
| dc.date.issued |
2021 |
ru_RU |
| dc.identifier.citation |
Chen N., Ageeva J.V. , Li Y. Advertising as a platform for language game / N. Chen, J.V. Ageeva, Y. Li // EntreLínguas. – 2021. – Vol.7, – № 1. Pp 12-21 |
ru_RU |
| dc.identifier.uri |
https://repository.kpfu.ru/eng/?p_id=253201&p_lang=2 |
ru_RU |
| dc.description.abstract |
Ecological consequences of biosphere processes in the ecotone zone of Southern Siberia and Central Asia: Proceedings of the International Conference. Vol. 2. Poster reports. Ulaanbaatar (Mongolia), September 6-8, 2010. |
ru_RU |
| dc.description.abstract |
The article discusses and analyzes different types of language games based on phonetic, lexical and grammatical means of the Russian language. Cases of the language game with the use of onomatopoeia, homonyms and nonce words are emphasized. The specific features of the linguistic phenomenon in the advertising are illustrated with appropriate examples. Reportedly, the advertising makes possible the language game and, in certain cases, is an ideal environment for its implementation. |
ru_RU |
| dc.language.iso |
ru |
ru_RU |
| dc.subject |
advertisements |
ru_RU |
| dc.subject |
language game |
ru_RU |
| dc.subject |
onomatopoeia |
ru_RU |
| dc.subject |
homonyms |
ru_RU |
| dc.subject |
nonce words |
ru_RU |
| dc.title |
Advertising as a platform for language game |
ru_RU |
| dc.type |
Articles in Russian journals and collections |
ru_RU |
|
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