KFU. Card publication. Supply chain strategy as the instrument of marketing on the example of a platform in the global information space

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

SUPPLY CHAIN STRATEGY AS THE INSTRUMENT OF MARKETING ON THE EXAMPLE OF A PLATFORM IN THE GLOBAL INFORMATION SPACE

Form of presentation

Articles in international journals and collections

Year of publication

2020

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Authors, employees of KFU

Elshin Leonid Alekseevich, author

Kurbangalieva Dinara Lenarovna, author

Safiullin Marat Rashitovich, author

Bibliographic description in the original language

Safiullin M.R, Kurbangalieva D.L, Elshin L.A., Supply chain strategy as the instrument of marketing on the example of a platform in the global information space//International Journal of Supply Chain Management. - 2020. - Vol.9, Is.4. - P.1135-1139.

Keywords

reputation, brand, image, goodwill, corporate reputation, competitiveness

The name of the journal

International Journal of Supply Chain Management

URL

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85089981901&partnerID=40&md5=ecaa7dabfe26e0b57a558e7654df6fe2

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=248633&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Elshin Leonid Alekseevich	ru_RU
dc.contributor.author	Kurbangalieva Dinara Lenarovna	ru_RU
dc.contributor.author	Safiullin Marat Rashitovich	ru_RU
dc.date.accessioned	2020-01-01T00:00:00Z	ru_RU
dc.date.available	2020-01-01T00:00:00Z	ru_RU
dc.date.issued	2020	ru_RU
dc.identifier.citation	Safiullin M.R, Kurbangalieva D.L, Elshin L.A., Supply chain strategy as the instrument of marketing on the example of a platform in the global information space//International Journal of Supply Chain Management. - 2020. - Vol.9, Is.4. - P.1135-1139.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=248633&p_lang=2	ru_RU
dc.description.abstract	International Journal of Supply Chain Management	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	reputation	ru_RU
dc.subject	brand	ru_RU
dc.subject	image	ru_RU
dc.subject	goodwill	ru_RU
dc.subject	corporate reputation	ru_RU
dc.subject	competitiveness	ru_RU
dc.title	Supply chain strategy as the instrument of marketing on the example of a platform in the global information space	ru_RU
dc.type	Articles in international journals and collections	ru_RU