KFU. Card publication. Human-Centric Marketing in the Digital Era

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

HUMAN-CENTRIC MARKETING IN THE DIGITAL ERA

Form of presentation

Articles in international journals and collections

Year of publication

2021

Язык

английский

Authors, employees of KFU

Mukhametshina Gulnaz Rasimovna, author

Bibliographic description in the original language

Agafonova A.N, Yakhneeva I.V, Mukhametshina G.R., Human-Centric Marketing in the Digital Era//Lecture Notes in Networks and Systems. - 2021. - Vol.160 LNNS, Is.. - P.10-17.

Keywords

Human-Centric Marketing

The name of the journal

Lecture Notes in Networks and Systems

URL

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85093861571&doi=10.1007%2f978-3-030-60929-0_2&partnerID=40&md5=28506225f52636b67914b61bad9fe697

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=242299&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Mukhametshina Gulnaz Rasimovna	ru_RU
dc.date.accessioned	2021-01-01T00:00:00Z	ru_RU
dc.date.available	2021-01-01T00:00:00Z	ru_RU
dc.date.issued	2021	ru_RU
dc.identifier.citation	Agafonova A.N, Yakhneeva I.V, Mukhametshina G.R., Human-Centric Marketing in the Digital Era//Lecture Notes in Networks and Systems. - 2021. - Vol.160 LNNS, Is.. - P.10-17.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=242299&p_lang=2	ru_RU
dc.description.abstract	Lecture Notes in Networks and Systems	ru_RU
dc.language.iso	ru	ru_RU
dc.subject		ru_RU
dc.title	Human-Centric Marketing in the Digital Era	ru_RU
dc.type	Articles in international journals and collections	ru_RU