KFU. Card publication. Internal Marketing Role in Human Resources Management

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

INTERNAL MARKETING ROLE IN HUMAN RESOURCES MANAGEMENT

Form of presentation

Articles in international journals and collections

Year of publication

2021

Язык

русский

Authors, employees of KFU

Kalenskaya Natalya Valerevna, author

Bibliographic description in the original language

I. V. Yakhneeva, A. N. Agafonova, N. V. Kalenskaya Internal Marketing Role in Human Resources Management// Digital Economy and the New Labor Market: Jobs, Competences and Innovative HR Technologies.- pp 255-261.

Annotation

Digital Economy and the New Labor Market: Jobs, Competences and Innovative HR Technologies

Keywords

Corporate social responsibility Human resources management Internal marketing Social investments

The name of the journal

Digital Economy and the New Labor Market: Jobs, Competences and Innovative HR Technologies

URL

https://www.springer.com/gp/book/9783030609252?wt_mc=Internal.Event.1.SEM.ChapterAuthorCongrat

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=241967&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Kalenskaya Natalya Valerevna	ru_RU
dc.date.accessioned	2021-01-01T00:00:00Z	ru_RU
dc.date.available	2021-01-01T00:00:00Z	ru_RU
dc.date.issued	2021	ru_RU
dc.identifier.citation	I. V. Yakhneeva, A. N. Agafonova, N. V. Kalenskaya Internal Marketing Role in Human Resources Management// Digital Economy and the New Labor Market: Jobs, Competences and Innovative HR Technologies.- pp 255-261.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=241967&p_lang=2	ru_RU
dc.description.abstract	Digital Economy and the New Labor Market: Jobs, Competences and Innovative HR Technologies	ru_RU
dc.description.abstract	The article addresses the impact of the internal marketing concept on the policy of companies in the field of personnel management. Authors examine the problem of the importance of personnel as stakeholders through the prism of corporate social responsibility. The sample of companies includes 20 largest representatives of Russian business and 120 regional small and medium enterprises. The study is based on the use of data posted by companies in the form of social and integrated reports, and data obtained by polling a sample of small and medium-sized businesses. The hypothesis formulated by the author that Russian companies increased their share of social support costs and regarded staff members as internal clients has not been confirmed.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject		ru_RU
dc.title	Internal Marketing Role in Human Resources Management	ru_RU
dc.type	Articles in international journals and collections	ru_RU