KFU. Card publication. Analytical procedures for assessing effectiveness of spending on online advertising in medical organizations

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

ANALYTICAL PROCEDURES FOR ASSESSING EFFECTIVENESS OF SPENDING ON ONLINE ADVERTISING IN MEDICAL ORGANIZATIONS

Form of presentation

Articles in Russian journals and collections

Year of publication

2018

��

��

Authors, employees of KFU

Naumova Natalya Aleksandrovna, author

Bibliographic description in the original language

Natalia Aleksandrovna Naumova, Ilnara Ilnurovna Rahmanova, Regina Vildanovna Nagumanova Analytical procedures for assessing effectiveness of spending on online advertising in medical organizations\\ International conference «Economy in the modern world« (ICEMW 2018) - 2018

Annotation

Economy in the modern world

Keywords

Audit, online advertising, medical organization, economic indicators, auditor's report

The name of the journal

Economy in the modern world

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=231034&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Naumova Natalya Aleksandrovna	ru_RU
dc.date.accessioned	2018-01-01T00:00:00Z	ru_RU
dc.date.available	2018-01-01T00:00:00Z	ru_RU
dc.date.issued	2018	ru_RU
dc.identifier.citation	Natalia Aleksandrovna Naumova, Ilnara Ilnurovna Rahmanova, Regina Vildanovna Nagumanova Analytical procedures for assessing effectiveness of spending on online advertising in medical organizations\\ International conference «Economy in the modern world« (ICEMW 2018) - 2018	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=231034&p_lang=2	ru_RU
dc.description.abstract	Economy in the modern world	ru_RU
dc.description.abstract	The practical tool kit of an estimation efficiency of expenses for advertising in the Internet in medical organizations for proprietors, internal auditors, heads is reported. Theoretical material was collected from scientific journals, articles and books. By means of economic indicators analytical procedures according to estimation efficiency of expenses for online advertising are required	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	Audit	ru_RU
dc.subject	online advertising	ru_RU
dc.subject	medical organization	ru_RU
dc.subject	economic indicators	ru_RU
dc.subject	auditor's report	ru_RU
dc.title	Analytical procedures for assessing effectiveness of spending on online advertising in medical organizations	ru_RU
dc.type	Articles in Russian journals and collections	ru_RU