KFU. Card publication. REPUTATION AS A COMPETITIVE ADVANTAGE

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

REPUTATION AS A COMPETITIVE ADVANTAGE

Form of presentation

Articles in international journals and collections

Year of publication

2019

Authors, employees of KFU

Goryacheva Olga Nikolaevna, author

Kalinina Galina Sergeevna, author

Authors, postgraduates KFU

Kalinina Galina Sergeevna, postgraduate kfu

Bibliographic description in the original language

Goryacheva, Olga N., Kalinina, Galina S. REPUTATION AS A COMPETITIVE ADVANTAGE // AD ALTA-JOURNAL OF INTERDISCIPLINARY RESEARCH / 2019. 29-31 P.

Annotation

Reputation is the organization's most important intangible asset, characterized by variability and correlating with many external indicators. Moreover, competitors always strive to strike at it, try to directly or indirectly discredit the opponent's name; therefore professional PR-support of the organization's activities, on the one hand, and high-quality preparation for the reputation risks of the PR specialist, on the other hand, are necessary in modern business conditions. The relevance of this work is connected with understanding the importance of reputation as a strategic resource of vitality in the professional community. The article reports that in the process of forming public opinion about reputation, accessible information about the organization and its specialists, their recognition, which contributes to the subjective interpretation of the facts of the enterprise's activity among consumers, competitors and business partners, is important.

Keywords

reputation; competition; public relations; career; advantage; PR-specialist

The name of the journal

AD ALTA-JOURNAL OF INTERDISCIPLINARY RESEARCH

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=225725&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Goryacheva Olga Nikolaevna	ru_RU
dc.contributor.author	Kalinina Galina Sergeevna	ru_RU
dc.contributor.author	Kalinina Galina Sergeevna	ru_RU
dc.date.accessioned	2019-01-01T00:00:00Z	ru_RU
dc.date.available	2019-01-01T00:00:00Z	ru_RU
dc.date.issued	2019	ru_RU
dc.identifier.citation	Goryacheva, Olga N., Kalinina, Galina S. REPUTATION AS A COMPETITIVE ADVANTAGE // AD ALTA-JOURNAL OF INTERDISCIPLINARY RESEARCH / 2019. 29-31 P.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=225725&p_lang=2	ru_RU
dc.description.abstract	AD ALTA-JOURNAL OF INTERDISCIPLINARY RESEARCH	ru_RU
dc.description.abstract	Reputation is the organization's most important intangible asset, characterized by variability and correlating with many external indicators. Moreover, competitors always strive to strike at it, try to directly or indirectly discredit the opponent's name; therefore professional PR-support of the organization's activities, on the one hand, and high-quality preparation for the reputation risks of the PR specialist, on the other hand, are necessary in modern business conditions. The relevance of this work is connected with understanding the importance of reputation as a strategic resource of vitality in the professional community. The article reports that in the process of forming public opinion about reputation, accessible information about the organization and its specialists, their recognition, which contributes to the subjective interpretation of the facts of the enterprise's activity among consumers, competitors and business partners, is important.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject		ru_RU
dc.title	REPUTATION AS A COMPETITIVE ADVANTAGE	ru_RU
dc.type	Articles in international journals and collections	ru_RU