KFU. Card publication. Metaphorics of Advertising Discourse (Based On Cosmetics and Perfume Advertising)

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

METAPHORICS OF ADVERTISING DISCOURSE (BASED ON COSMETICS AND PERFUME ADVERTISING)

Form of presentation

Articles in international journals and collections

Year of publication

2019

��

��

Authors, employees of KFU

Safonova Svetlana Sergeevna, author

Chupryakova Olga Anatolevna, author

Bibliographic description in the original language

Chupryakova Olga A., Votyakova Irina A., Safonova Svetlana S., Metaphorics of Advertising Discourse (Based On Cosmetics and Perfume Advertising)//JOURNAL OF RESEARCH IN APPLIED LINGUISTICS. - 2019. - Vol.10, Is.. - P.358-365.

Keywords

communication studies, the language of advertising, metaphorization, imagery, expressivity

The name of the journal

JOURNAL OF RESEARCH IN APPLIED LINGUISTICS

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=220454&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Safonova Svetlana Sergeevna	ru_RU
dc.contributor.author	Chupryakova Olga Anatolevna	ru_RU
dc.date.accessioned	2019-01-01T00:00:00Z	ru_RU
dc.date.available	2019-01-01T00:00:00Z	ru_RU
dc.date.issued	2019	ru_RU
dc.identifier.citation	Chupryakova Olga A., Votyakova Irina A., Safonova Svetlana S., Metaphorics of Advertising Discourse (Based On Cosmetics and Perfume Advertising)//JOURNAL OF RESEARCH IN APPLIED LINGUISTICS. - 2019. - Vol.10, Is.. - P.358-365.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=220454&p_lang=2	ru_RU
dc.description.abstract	JOURNAL OF RESEARCH IN APPLIED LINGUISTICS	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	communication studies	ru_RU
dc.subject	the language of advertising	ru_RU
dc.subject	metaphorization	ru_RU
dc.subject	imagery	ru_RU
dc.subject	expressivity	ru_RU
dc.title	Metaphorics of Advertising Discourse (Based On Cosmetics and Perfume Advertising)	ru_RU
dc.type	Articles in international journals and collections	ru_RU