KFU. Card publication. The marketing policy of the major russian enterprise in the chemical industry

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

THE MARKETING POLICY OF THE MAJOR RUSSIAN ENTERPRISE IN THE CHEMICAL INDUSTRY

Form of presentation

Articles in international journals and collections

Year of publication

2020

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Authors, employees of KFU

Galanin Sergey Fedorovich, author

Khakimzyanova Alsu Saetzyanovna, author

Other authors

Khakimova Anora Salikhovna, author

Authors, students KFU

Galanina Sofya Sergeevna, author

Bibliographic description in the original language

Fedorovich, Galanin.S., Sergeevna, G.S., Saetzianovna, K.A., Salihovna, H.A., Yurievich, F.-Y.G. The marketing policy of the major russian enterprise in the chemical industry / Fedorovich, Galanin.S., Sergeevna, G.S., Saetzianovna, K.A., Salihovna, H.A., Yurievich, F.-Y.G.// Opcion. - 2019. - T. 35. - Special Issue 22. - S. 762-776. Scopus

Annotation

The study aims to investigate sources of the marketing policy of the major Russian enterprise in the chemical industry via both quantitative and qualitative methods. As a result, newspaper advertising and the record-keeping documents allow us to characterize the methods of the marketing of their products by such major Russian industrialists as the Krestovnikov brothers. As a result of the study, it can be concluded that they recognized advertising as the most important instrument of sales policy.

Keywords

Economic, History, Russia, Advertising

The name of the journal

Opcion

URL

https://produccioncientificaluz.org/index.php/opcion/article/view/29507

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=218500&p_lang=2

Resource files

File name	Size (MB)	Format
Skopus_2019.pdf	0,48	pdf	show / download

Full metadata record

Field DC	Value	Language
dc.contributor.author	Galanin Sergey Fedorovich	ru_RU
dc.contributor.author	Khakimzyanova Alsu Saetzyanovna	ru_RU
dc.contributor.author	Khakimova Anora Salikhovna	ru_RU
dc.contributor.author	Galanina Sofya Sergeevna	ru_RU
dc.date.accessioned	2020-01-01T00:00:00Z	ru_RU
dc.date.available	2020-01-01T00:00:00Z	ru_RU
dc.date.issued	2020	ru_RU
dc.identifier.citation	Fedorovich, Galanin.S., Sergeevna, G.S., Saetzianovna, K.A., Salihovna, H.A., Yurievich, F.-Y.G. The marketing policy of the major russian enterprise in the chemical industry / Fedorovich, Galanin.S., Sergeevna, G.S., Saetzianovna, K.A., Salihovna, H.A., Yurievich, F.-Y.G.// Opcion. - 2019. - Ò. 35. - Special Issue 22. - Ñ. 762-776. Scopus	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=218500&p_lang=2	ru_RU
dc.description.abstract	Opcion	ru_RU
dc.description.abstract	The study aims to investigate sources of the marketing policy of the major Russian enterprise in the chemical industry via both quantitative and qualitative methods. As a result, newspaper advertising and the record-keeping documents allow us to characterize the methods of the marketing of their products by such major Russian industrialists as the Krestovnikov brothers. As a result of the study, it can be concluded that they recognized advertising as the most important instrument of sales policy.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	Economic	ru_RU
dc.subject	History	ru_RU
dc.subject	Russia	ru_RU
dc.subject	Advertising	ru_RU
dc.title	The marketing policy of the major russian enterprise in the chemical industry	ru_RU
dc.type	Articles in international journals and collections	ru_RU