KFU. Card publication. METHODS OF SENSORY MARKETING: EXPERIENCE OF RUSSIAN RETAIL

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

METHODS OF SENSORY MARKETING: EXPERIENCE OF RUSSIAN RETAIL

Form of presentation

Articles in international journals and collections

Year of publication

2019

Язык

английский

Authors, employees of KFU

Kalenskaya Natalya Valerevna, author

Bibliographic description in the original language

Kalenskaya N. V., Mukhadisova R. F., METHODS OF SENSORY MARKETING: EXPERIENCE OF RUSSIAN RETAIL//GCPMED 2018 - INTERNATIONAL SCIENTIFIC CONFERENCE GLOBAL CHALLENGES AND PROSPECTS OF THE MODERN ECONOMIC DEVELOPMENT. - 2019. - Vol.57, Is.. - P.688-695.

Keywords

neuromarketing, marketing, sensory marketing, retail

The name of the journal

GCPMED 2018 - INTERNATIONAL SCIENTIFIC CONFERENCE GLOBAL CHALLENGES AND PROSPECTS OF THE MODERN ECONOMIC DEVELOPMENT

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=216687&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Kalenskaya Natalya Valerevna	ru_RU
dc.date.accessioned	2019-01-01T00:00:00Z	ru_RU
dc.date.available	2019-01-01T00:00:00Z	ru_RU
dc.date.issued	2019	ru_RU
dc.identifier.citation	Kalenskaya N. V., Mukhadisova R. F., METHODS OF SENSORY MARKETING: EXPERIENCE OF RUSSIAN RETAIL//GCPMED 2018 - INTERNATIONAL SCIENTIFIC CONFERENCE GLOBAL CHALLENGES AND PROSPECTS OF THE MODERN ECONOMIC DEVELOPMENT. - 2019. - Vol.57, Is.. - P.688-695.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=216687&p_lang=2	ru_RU
dc.description.abstract	GCPMED 2018 - INTERNATIONAL SCIENTIFIC CONFERENCE GLOBAL CHALLENGES AND PROSPECTS OF THE MODERN ECONOMIC DEVELOPMENT	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	neuromarketing	ru_RU
dc.subject	marketing	ru_RU
dc.subject	sensory marketing	ru_RU
dc.subject	retail	ru_RU
dc.title	METHODS OF SENSORY MARKETING: EXPERIENCE OF RUSSIAN RETAIL	ru_RU
dc.type	Articles in international journals and collections	ru_RU