KFU. Card publication. Regional Specifics of the Development of Media Brands of Online Media Offices (For Example, the Republic of Tatarstan)

KAZAN
FEDERAL UNIVERSITY

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REGIONAL SPECIFICS OF THE DEVELOPMENT OF MEDIA BRANDS OF ONLINE MEDIA OFFICES (FOR EXAMPLE, THE REPUBLIC OF TATARSTAN)

Form of presentation

Articles in international journals and collections

Year of publication

2019

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Authors, employees of KFU

Doroshhuk Elena Sergeevna, author

Staroverova Tatyana Sergeevna, author

Bibliographic description in the original language

Elena Sergeevna Doroschuk, Tatiana Sergeevna Staroverova. Regional Specifics of the Development of Media Brands of Online Media Offices (For Example, the Republic of Tatarstan) //Online Journal of Communication and Media Technologies, Volume 9, Issue 4, October 2019, e201930. DOI: https://doi.org/10.29333/ojcmt/6276.

Annotation

The phenomenon of mediatization has an impact on social processes and culture, creating a new mediated world in which relentless competition and digital technologies cause the transformation of media systems. A striking case in point is the processes of conquering and retaining market segments in network spaces, which gives rise to new forms of media activity. One of them is media branding in the online media offices.

Keywords

Media brand, Online Media Office, Regional media system, media market, media branding tools, media product, Media brand effectiveness.

The name of the journal

Online Journal of Communication and Media Technologies

URL

https://www.ojcmt.net/article/regional-specifics-of-the-development-of-media-brands-of-online-media-offices-for-example-the-6276

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=214258&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Doroshhuk Elena Sergeevna	ru_RU
dc.contributor.author	Staroverova Tatyana Sergeevna	ru_RU
dc.date.accessioned	2019-01-01T00:00:00Z	ru_RU
dc.date.available	2019-01-01T00:00:00Z	ru_RU
dc.date.issued	2019	ru_RU
dc.identifier.citation	Elena Sergeevna Doroschuk, Tatiana Sergeevna Staroverova. Regional Specifics of the Development of Media Brands of Online Media Offices (For Example, the Republic of Tatarstan) //Online Journal of Communication and Media Technologies, Volume 9, Issue 4, October 2019, e201930. DOI: https://doi.org/10.29333/ojcmt/6276.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=214258&p_lang=2	ru_RU
dc.description.abstract	Online Journal of Communication and Media Technologies	ru_RU
dc.description.abstract	The phenomenon of mediatization has an impact on social processes and culture, creating a new mediated world in which relentless competition and digital technologies cause the transformation of media systems. A striking case in point is the processes of conquering and retaining market segments in network spaces, which gives rise to new forms of media activity. One of them is media branding in the online media offices.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	Media brand	ru_RU
dc.subject	Online Media Office	ru_RU
dc.subject	Regional media system	ru_RU
dc.subject	media market	ru_RU
dc.subject	media branding tools	ru_RU
dc.subject	media product	ru_RU
dc.subject	Media brand effectiveness.	ru_RU
dc.title	Regional Specifics of the Development of Media Brands of Online Media Offices (For Example, the Republic of Tatarstan)	ru_RU
dc.type	Articles in international journals and collections	ru_RU