Kazan (Volga region) Federal University, KFU
KAZAN
FEDERAL UNIVERSITY
 
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REGIONAL SPECIFICS OF THE DEVELOPMENT OF MEDIA BRANDS OF ONLINE MEDIA OFFICES (FOR EXAMPLE, THE REPUBLIC OF TATARSTAN)
Form of presentationArticles in international journals and collections
Year of publication2019
Языкрусский
  • Doroshhuk Elena Sergeevna, author
  • Staroverova Tatyana Sergeevna, author
  • Bibliographic description in the original language Elena Sergeevna Doroschuk, Tatiana Sergeevna Staroverova. Regional Specifics of the Development of Media Brands of Online Media Offices (For Example, the Republic of Tatarstan) //Online Journal of Communication and Media Technologies, Volume 9, Issue 4, October 2019, e201930. DOI: https://doi.org/10.29333/ojcmt/6276.
    Annotation The phenomenon of mediatization has an impact on social processes and culture, creating a new mediated world in which relentless competition and digital technologies cause the transformation of media systems. A striking case in point is the processes of conquering and retaining market segments in network spaces, which gives rise to new forms of media activity. One of them is media branding in the online media offices.
    Keywords Media brand, Online Media Office, Regional media system, media market, media branding tools, media product, Media brand effectiveness.
    The name of the journal Online Journal of Communication and Media Technologies
    URL https://www.ojcmt.net/article/regional-specifics-of-the-development-of-media-brands-of-online-media-offices-for-example-the-6276
    Please use this ID to quote from or refer to the card https://repository.kpfu.ru/eng/?p_id=214258&p_lang=2

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