KFU. Card publication. Special aspects of master data-based integrated management of region reputation in modern IT environment

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

SPECIAL ASPECTS OF MASTER DATA-BASED INTEGRATED MANAGEMENT OF REGION REPUTATION IN MODERN IT ENVIRONMENT

Form of presentation

Articles in international journals and collections

Year of publication

2019

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Authors, employees of KFU

Akhmetshin Elvir Munirovich, author

Bibliographic description in the original language

Akhmetshin, E., Ilyina, I., Kulibanova, V., & Teor, T. (2019). Special aspects of master data-based integrated management of region reputation in modern IT environment. Paper presented at the IOP Conference Series: Materials Science and Engineering, 497(1) doi:10.1088/1757-899X/497/1/012022

Annotation

Relevancy of issue under investigation is stipulated by rapid changing of traditional assumptions about regions competitive strength. These tendencies are explicitly characterized by (I) digitization of IT processes and (II) convergence of tools enabling advancement and formation of particular territory image. Today's on-line environment is simultaneously (I) a platform for presenting the region in virtual space and (II) a tool forming preferences of territorial product consumers. While handling the region's reputation it is necessary to take into account 'digital footprint' as an element which is forming the region's image and competitive strength. Goal of research - development of recommendations to enable task-oriented formation of territorial image in targeted public consciousness. Main methods of this case study are: analysis of theoretical framework and statistic data, monitoring of news media and social media. The present article is addressing special aspects of regional reputation formation in modern IT medium and foreign and national experience regarding territory advancement in IT environment. It displays the possibility of master data employment for the purpose of particular territory image formation in the consciousness of main targeted public. It becomes possible to improve reputation and, as a consequence, to raise competitive strength of the regions in condition of today's information-communication environment through sequential, systematic and orderly going through 'recognition and assumption' stages both in off-line and on-line media which allows, using targeting, to promptly disseminate information with minimum financial costs. Materials presented herein, constitute practical value for active and consistent implementation of digital technologies not only at the level of individual enterprises but for regional authorities as well.

Keywords

Digital technologies, Financial costs, Information communication, Integrated management, Online environments, Regional authorities, Research development, Theoretical framework

The name of the journal

IOP Conference Series: Materials Science and Engineering

URL

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85064884161&doi=10.1088%2f1757-899X%2f497%2f1%2f012022&partnerID=40&md5=273c7f8971ea2918a2281bdb5e6da2ea

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=202596&p_lang=2

Resource files

File name	Size (MB)	Format
Akhmetshin_2019_IOP_Conf._Ser.__Mater._Sci._Eng._497_012022.pdf	0,86	pdf	show / download

Full metadata record

Field DC	Value	Language
dc.contributor.author	Akhmetshin Elvir Munirovich	ru_RU
dc.date.accessioned	2019-01-01T00:00:00Z	ru_RU
dc.date.available	2019-01-01T00:00:00Z	ru_RU
dc.date.issued	2019	ru_RU
dc.identifier.citation	Akhmetshin, E., Ilyina, I., Kulibanova, V., & Teor, T. (2019). Special aspects of master data-based integrated management of region reputation in modern IT environment. Paper presented at the IOP Conference Series: Materials Science and Engineering, 497(1) doi:10.1088/1757-899X/497/1/012022	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=202596&p_lang=2	ru_RU
dc.description.abstract	IOP Conference Series: Materials Science and Engineering	ru_RU
dc.description.abstract	Relevancy of issue under investigation is stipulated by rapid changing of traditional assumptions about regions competitive strength. These tendencies are explicitly characterized by (I) digitization of IT processes and (II) convergence of tools enabling advancement and formation of particular territory image. Today's on-line environment is simultaneously (I) a platform for presenting the region in virtual space and (II) a tool forming preferences of territorial product consumers. While handling the region's reputation it is necessary to take into account 'digital footprint' as an element which is forming the region's image and competitive strength. Goal of research - development of recommendations to enable task-oriented formation of territorial image in targeted public consciousness. Main methods of this case study are: analysis of theoretical framework and statistic data, monitoring of news media and social media. The present article is addressing special aspects of regional reputation formation in modern IT medium and foreign and national experience regarding territory advancement in IT environment. It displays the possibility of master data employment for the purpose of particular territory image formation in the consciousness of main targeted public. It becomes possible to improve reputation and, as a consequence, to raise competitive strength of the regions in condition of today's information-communication environment through sequential, systematic and orderly going through 'recognition and assumption' stages both in off-line and on-line media which allows, using targeting, to promptly disseminate information with minimum financial costs. Materials presented herein, constitute practical value for active and consistent implementation of digital technologies not only at the level of individual enterprises but for regional authorities as well.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	Digital technologies	ru_RU
dc.subject	Financial costs	ru_RU
dc.subject	Information communication	ru_RU
dc.subject	Integrated management	ru_RU
dc.subject	Online environments	ru_RU
dc.subject	Regional authorities	ru_RU
dc.subject	Research development	ru_RU
dc.subject	Theoretical framework	ru_RU
dc.title	Special aspects of master data-based integrated management of region reputation in modern IT environment	ru_RU
dc.type	Articles in international journals and collections	ru_RU