KFU. Card publication. Social media marketing as a digital economy tool of the services market for the population of the Republic of Tatarstan

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

SOCIAL MEDIA MARKETING AS A DIGITAL ECONOMY TOOL OF THE SERVICES MARKET FOR THE POPULATION OF THE REPUBLIC OF TATARSTAN

Form of presentation

Articles in international journals and collections

Year of publication

2020

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Authors, employees of KFU

Shabalina Svetlana Aleksandrovna, author

Bibliographic description in the original language

Shabalina S, Shabalin E, Kurbanova A, Social media marketing as a digital economy tool of the services market for the population of the Republic of Tatarstan//Advances in Intelligent Systems and Computing. - 2020. - Vol.908, Is.. - P.356-367.

Keywords

Behavioral model, Digitalization, Marketing, Services market, Social media, Targeting

The name of the journal

Advances in Intelligent Systems and Computing

URL

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85062258075&doi=10.1007%2f978-3-030-11367-4_35&partnerID=40&md5=41db5a4f555cdb7a937ecc3d708389c1

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=198208&p_lang=2

Resource files

File name	Size (MB)	Format
_475850_1_En_35_Chapter_Author.pdf	1,18	pdf	show / download

Full metadata record

Field DC	Value	Language
dc.contributor.author	Shabalina Svetlana Aleksandrovna	ru_RU
dc.date.accessioned	2020-01-01T00:00:00Z	ru_RU
dc.date.available	2020-01-01T00:00:00Z	ru_RU
dc.date.issued	2020	ru_RU
dc.identifier.citation	Shabalina S, Shabalin E, Kurbanova A, Social media marketing as a digital economy tool of the services market for the population of the Republic of Tatarstan//Advances in Intelligent Systems and Computing. - 2020. - Vol.908, Is.. - P.356-367.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=198208&p_lang=2	ru_RU
dc.description.abstract	Advances in Intelligent Systems and Computing	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	Behavioral model	ru_RU
dc.subject	Digitalization	ru_RU
dc.subject	Marketing	ru_RU
dc.subject	Services market	ru_RU
dc.subject	Social media	ru_RU
dc.subject	Targeting	ru_RU
dc.title	Social media marketing as a digital economy tool of the services market for the population of the Republic of Tatarstan	ru_RU
dc.type	Articles in international journals and collections	ru_RU