KFU. Card publication. Social media marketing as a digital economy tool of the services market for the population of the Republic of Tatarstan»

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SOCIAL MEDIA MARKETING AS A DIGITAL ECONOMY TOOL OF THE SERVICES MARKET FOR THE POPULATION OF THE REPUBLIC OF TATARSTAN&RAQUO;

Form of presentation

Articles in international journals and collections

Year of publication

2019

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Authors, employees of KFU

Shabalina Svetlana Aleksandrovna, author

Other authors

Vanickova Radka , author

Authors, students KFU

Shabalin Evgeniy Stepanovich, author

Shigapova Alina Yurevna, author

Bibliographic description in the original language

S.Shabalina at al. Social media marketing as a digital economy tool of the services market for the population of the Republic of Tatarstan»VI International Scientific Conference Digital Transformation of the Economy: Challenges, Trends and New Opportunities held in Samara, Russia (Samara State University of Economics) on 29th–31st May 2018. P. 356-367

Annotation

VI International Scientific Conference Digital Transformation of the Economy: Challenges, Trends and New Opportunities held in Samara, Russia (Samara State University of Economics) on 29th?31st May 2018

Keywords

behavioral model, digitalization, marketing, services market, social media, targeting.

The name of the journal

URL

https://www.springer.com/in/book/9783030113667.

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=195788&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Shabalina Svetlana Aleksandrovna	ru_RU
dc.contributor.author	Vanickova Radka	ru_RU
dc.contributor.author	Shabalin Evgeniy Stepanovich	ru_RU
dc.contributor.author	Shigapova Alina Yurevna	ru_RU
dc.date.accessioned	2019-01-01T00:00:00Z	ru_RU
dc.date.available	2019-01-01T00:00:00Z	ru_RU
dc.date.issued	2019	ru_RU
dc.identifier.citation	S.Shabalina at al. Social media marketing as a digital economy tool of the services market for the population of the Republic of Tatarstan»VI International Scientific Conference Digital Transformation of the Economy: Challenges, Trends and New Opportunities held in Samara, Russia (Samara State University of Economics) on 29th–31st May 2018. P. 356-367	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=195788&p_lang=2	ru_RU
dc.description.abstract	VI International Scientific Conference Digital Transformation of the Economy: Challenges, Trends and New Opportunities held in Samara, Russia (Samara State University of Economics) on 29th?31st May 2018	ru_RU
dc.description.abstract	The authors analyze the popularity of social media as one of digital economy tools among users of the Republic of Tatarstan. It contains the comparative analy-sis on age categories of users and activity of respondents. The research purpose is analysis of social media and behavioral characteristics of their users for deter-mination of weak spots of use of social networking sites for studying of the ser-vices market as a channel for obtaining tourist information and their elimination. The most popular social networking services are identified according to the num-ber of hits. There are also defined key positions, on which potential clients plan their vacation and which have the greatest credibility. The conclusions on the in-creasing role of SMM in the service sector were drawn on the basis of respond-ent responses. The age categories of users and the most reliable information channels are determined.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	behavioral model	ru_RU
dc.subject	digitalization	ru_RU
dc.subject	marketing	ru_RU
dc.subject	services market	ru_RU
dc.subject	social media	ru_RU
dc.subject	targeting.	ru_RU
dc.title	Social media marketing as a digital economy tool of the services market for the population of the Republic of Tatarstan»	ru_RU
dc.type	Articles in international journals and collections	ru_RU