KFU. Card publication. Promotion in Emerging Markets

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

PROMOTION IN EMERGING MARKETS

Form of presentation

Articles in international journals and collections

Year of publication

2018

Язык

английский

Authors, employees of KFU

Akhmetshin Elvir Munirovich, author

Bibliographic description in the original language

Akhmetshin, E. M., Ilyasov, R. H., Sverdlikova, E. A., Tagibova, A. A., Tolmachev, A. V., & Yumashev, A. V. (2018). Promotion in emerging markets. European Research Studies Journal, 21(Special Issue 2), 652-665.

Annotation

In the context of globalization and the importance of emerging markets, there is a need to study practical examples of product promotion in these markets. For Russia, the additional urgency is related to sanctions from the US and the EU, when the appeal to «friendly« developing countries is considered as the main (and in some cases- the only) export opportunity. Where to expand and how to proceed? What to look for marketing strategy? Where to find support? What barriers (risks) can be encountered on the export promotion path and how to circumvent them? These and other questions this work intends to answer. Its goal is to identify significant common factors and best practices for better product promotion in emerging markets. The research focuses on six emerging markets: China, Brazil, UAE, South Africa, Poland and Kazakhstan. The choice is due to the structural analysis of Russian exports for 2016, the preferences of expert analytics and, if possible, different geographical location.

Keywords

Product Promotion, Emerging Markets, Export, Brand, Partners.

The name of the journal

European Research Studies Journal

URL

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85059251571&partnerID=40&md5=c9ff3c5c7af9c833b13e01dc7a673cb1

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=194310&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Akhmetshin Elvir Munirovich	ru_RU
dc.date.accessioned	2018-01-01T00:00:00Z	ru_RU
dc.date.available	2018-01-01T00:00:00Z	ru_RU
dc.date.issued	2018	ru_RU
dc.identifier.citation	Akhmetshin, E. M., Ilyasov, R. H., Sverdlikova, E. A., Tagibova, A. A., Tolmachev, A. V., & Yumashev, A. V. (2018). Promotion in emerging markets. European Research Studies Journal, 21(Special Issue 2), 652-665.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=194310&p_lang=2	ru_RU
dc.description.abstract	European Research Studies Journal	ru_RU
dc.description.abstract	In the context of globalization and the importance of emerging markets, there is a need to study practical examples of product promotion in these markets. For Russia, the additional urgency is related to sanctions from the US and the EU, when the appeal to «friendly« developing countries is considered as the main (and in some cases- the only) export opportunity. Where to expand and how to proceed? What to look for marketing strategy? Where to find support? What barriers (risks) can be encountered on the export promotion path and how to circumvent them? These and other questions this work intends to answer. Its goal is to identify significant common factors and best practices for better product promotion in emerging markets. The research focuses on six emerging markets: China, Brazil, UAE, South Africa, Poland and Kazakhstan. The choice is due to the structural analysis of Russian exports for 2016, the preferences of expert analytics and, if possible, different geographical location.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	Product Promotion	ru_RU
dc.subject	Emerging Markets	ru_RU
dc.subject	Export	ru_RU
dc.subject	Brand	ru_RU
dc.subject	Partners.	ru_RU
dc.title	Promotion in Emerging Markets	ru_RU
dc.type	Articles in international journals and collections	ru_RU