| Form of presentation | Conference proceedings in international journals and collections |
| Year of publication | 2018 |
| Язык | английский |
|
Pavlova Adeliya Vadimovna, author
|
|
Gusarova Valeriya Yurevna, author
Ibatullova Yuliya Tagirovna, author
Pavickaya Zoya Ivanovna, author
Petrik Lyudmila Sergeevna, author
|
| Bibliographic description in the original language |
Petrik L.S. , Pavlova A.V. Ibatullova Y.T., Gusarova V.Y., Pavitskaya Z.I. CATEGORY “CUSTOMER'S LOYALTY IN THE SERVICE SPHERE” BY UNIVERSITY TEACHERS AND STUDENTS // GCPMED 2018 - International Scientific Conference «Global Challenges and Prospects of the Modern Economic – 2018 Published by Future Academy www.FutureAcademy.org.UK |
| Annotation |
GCPMED 2018 - International Scientific Conference ?Global Challenges and Prospects of the Modern Economic ? 2018 Published by Future Academy www.FutureAcademy.org.UK |
| Keywords |
services, loyalty, customers? loyalty in the service sector, clients? loyalty, service sector |
| The name of the journal |
GCPMED 2018 - International Scientific Conference ?Global Challenges and Prospects of the Modern Economic ? 2018 Published by Future Academy www.FutureAcademy.org.UK
|
| Please use this ID to quote from or refer to the card |
https://repository.kpfu.ru/eng/?p_id=193798&p_lang=2 |
Full metadata record  |
| Field DC |
Value |
Language |
| dc.contributor.author |
Pavlova Adeliya Vadimovna |
ru_RU |
| dc.contributor.author |
Gusarova Valeriya Yurevna |
ru_RU |
| dc.contributor.author |
Ibatullova Yuliya Tagirovna |
ru_RU |
| dc.contributor.author |
Pavickaya Zoya Ivanovna |
ru_RU |
| dc.contributor.author |
Petrik Lyudmila Sergeevna |
ru_RU |
| dc.date.accessioned |
2018-01-01T00:00:00Z |
ru_RU |
| dc.date.available |
2018-01-01T00:00:00Z |
ru_RU |
| dc.date.issued |
2018 |
ru_RU |
| dc.identifier.citation |
Petrik L.S. , Pavlova A.V. Ibatullova Y.T., Gusarova V.Y., Pavitskaya Z.I. CATEGORY “CUSTOMER'S LOYALTY IN THE SERVICE SPHERE” BY UNIVERSITY TEACHERS AND STUDENTS // GCPMED 2018 - International Scientific Conference «Global Challenges and Prospects of the Modern Economic – 2018 Published by Future Academy www.FutureAcademy.org.UK |
ru_RU |
| dc.identifier.uri |
https://repository.kpfu.ru/eng/?p_id=193798&p_lang=2 |
ru_RU |
| dc.description.abstract |
GCPMED 2018 - International Scientific Conference ?Global Challenges and Prospects of the Modern Economic ? 2018 Published by Future Academy www.FutureAcademy.org.UK |
ru_RU |
| dc.description.abstract |
The questions of perception and awareness of the mechanism of the customers? loyalty in the sphere of service are of great interest in the process of teaching in higher educational institutions.
The article presents theoretical and empirical material on the issue of studying the customers? loyalty in the service sector. In this paper, the idea of loyalty was studied among students and university professors, i.e. individuals who supposedly know the theoretical part of the customer loyalty very well.
According to the results of students and university professors? surveys (attitudes were studied separately), a different attitude towards understanding loyalty was revealed.
If teachers understand loyalty as, first of all, benevolence and dedication, then students interpret this concept as tolerance and neutrality.
At the same time, the unanimous opinion of university teachers and students that the customers? loyalty receiving the service is connected with the culture and quality of cust |
ru_RU |
| dc.language.iso |
ru |
ru_RU |
| dc.subject |
services |
ru_RU |
| dc.subject |
loyalty |
ru_RU |
| dc.subject |
customers? loyalty in the service sector |
ru_RU |
| dc.subject |
clients? loyalty |
ru_RU |
| dc.subject |
service sector |
ru_RU |
| dc.title |
CATEGORY “CUSTOMER'S LOYALTY IN THE SERVICE SPHERE” BY UNIVERSITY TEACHERS AND STUDENTS |
ru_RU |
| dc.type |
Conference proceedings in international journals and collections |
ru_RU |
|
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