Kazan (Volga region) Federal University, KFU
KAZAN
FEDERAL UNIVERSITY
 
ANALYTICAL MODEL OF THE BASIS OF CONSUMER DECISION ON PURCHASE OF GOODS
Form of presentationArticles in international journals and collections
Year of publication2019
Языканглийский
  • Nikitin Aleksey Aleksandrovich, author
  • Nikitina Tatyana Igorevna, author
  • Yakupov Bulat Ildarovich, author
  • Bibliographic description in the original language Aleksey A. Nikitin, Tatyana I. Nikitina, Bulat I. Yakupov: “Analytical model of the basis of consumer decision on purchase of goods.” // REVISTA SAN GREGORIO, 2018, No.25,SPECIAL EDITION.NOVEMBER (186-193), ISSN: 1390-7247; eISSN: 2528-7907
    Keywords marketing, buyer decision process, autopilot, pilot, framing effect, marketing radar, neuroeconomics.
    The name of the journal REVISTA SAN GREGORIO
    Please use this ID to quote from or refer to the card https://repository.kpfu.ru/eng/?p_id=193592&p_lang=2

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