KFU. Card publication. Digital economy: Data analysis on the context advertising market in the UK and the US

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DIGITAL ECONOMY: DATA ANALYSIS ON THE CONTEXT ADVERTISING MARKET IN THE UK AND THE US

Form of presentation

Articles in international journals and collections

Year of publication

2018

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Authors, employees of KFU

Akhmetshin Elvir Munirovich, author

Bibliographic description in the original language

Plotnikov, A. V., Kuznetsov, P. A., Urasova, A. A., Akhmetshin, E. M. (2018). Digital economy: data analysis on the context advertising market in the UK and the US. International Journal of Civil Engineering and Technology, 9(11), 2372-2382.

Annotation

Users behave differently when searching for the same queries, and this is manifested in the cost of online promotion by keywords. The data collected from the English-speaking search engine Google (two countries: the US and the UK) for the general request «html« have been analyzed and compared in the study. Dispersion and regression analyses have been used as methods. Cost-per-click, the amount of observed data with filled values by parameters N=6,917, is a dependent variable. As a result of the study, it has been found that the predictive model of the US contextual advertising market is more important in comparison with the UK, which indicatesbetter development of the US market. Despite the developed US market, advertisers prefer not to search for a keyword with multiple words as an ad trigger in the Google search engine.

Keywords

Contextual Advertising, Google AdWords, Digital Economy, Search Engine, Online Marketing

The name of the journal

International Journal of Civil Engineering and Technology

URL

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85058025309&partnerID=40&md5=88599d004e29770dea47d3c1c8a5d50f

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=192755&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Akhmetshin Elvir Munirovich	ru_RU
dc.date.accessioned	2018-01-01T00:00:00Z	ru_RU
dc.date.available	2018-01-01T00:00:00Z	ru_RU
dc.date.issued	2018	ru_RU
dc.identifier.citation	Plotnikov, A. V., Kuznetsov, P. A., Urasova, A. A., Akhmetshin, E. M. (2018). Digital economy: data analysis on the context advertising market in the UK and the US. International Journal of Civil Engineering and Technology, 9(11), 2372-2382.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=192755&p_lang=2	ru_RU
dc.description.abstract	International Journal of Civil Engineering and Technology	ru_RU
dc.description.abstract	Users behave differently when searching for the same queries, and this is manifested in the cost of online promotion by keywords. The data collected from the English-speaking search engine Google (two countries: the US and the UK) for the general request «html« have been analyzed and compared in the study. Dispersion and regression analyses have been used as methods. Cost-per-click, the amount of observed data with filled values by parameters N=6,917, is a dependent variable. As a result of the study, it has been found that the predictive model of the US contextual advertising market is more important in comparison with the UK, which indicatesbetter development of the US market. Despite the developed US market, advertisers prefer not to search for a keyword with multiple words as an ad trigger in the Google search engine.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	Contextual Advertising	ru_RU
dc.subject	Google AdWords	ru_RU
dc.subject	Digital Economy	ru_RU
dc.subject	Search Engine	ru_RU
dc.subject	Online Marketing	ru_RU
dc.title	Digital economy: Data analysis on the context advertising market in the UK and the US	ru_RU
dc.type	Articles in international journals and collections	ru_RU