Kazan (Volga region) Federal University, KFU
KAZAN
FEDERAL UNIVERSITY
 
MODERN TOOLS OF REGULATION AND MANAGEMENT OF ENTERPRISE'S ASSORTMENT
Form of presentationArticles in international journals and collections
Year of publication2018
Языкрусский
  • Proshkina Olga Vladimirovna, author
  • Bibliographic description in the original language NIKOLAEVA, Aleksandra A.; PROSHKINA, Olga V.. Modern tools of regulation and management of enterprise's assortment. Amazonia Investiga, [S.l.], v. 7, n. 12, p. 255-260, july 2018. ISSN 2322-6307. Available at: . Date accessed: 10 dec. 2018.
    Annotation The article proposes a number of tools for managing the assortment of the multinomenclature enterprise; the method of forming the assortment policy is improved. The indexes for estimating the assortment of the production enterprise are listed. The algorithm of an estimation of adequacy of an existing assortment to market requirements and to production possibilities is described. It is proposed to compare the stage of the product life cycle with the level of return of unrealized products and the level of production equipment loading. The integration of modern Internet technologies into the mechanism of the assortment formation is offered. The main emphasis is on calculating the coefficients of adequacy of goods to the market, corrected in real time by statistical data of the firm's website. The using of the assortment list as an instrument of assortment control at points of sale is considered. The article is of an applied nature.
    Keywords Keywords: assortment, assortment policy, assortment management, the adequacy ratio of the product to the market, market demand, product, good.
    The name of the journal AMAZONIA INVESTIGA
    URL http://www.udla.edu.co/revistas/index.php/amazonia-investiga/article/view/943
    Please use this ID to quote from or refer to the card https://repository.kpfu.ru/eng/?p_id=191546&p_lang=2

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