KFU. Card publication. Creative Potential Of Russian Word-Formation System

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

CREATIVE POTENTIAL OF RUSSIAN WORD-FORMATION SYSTEM

Form of presentation

Articles in international journals and collections

Year of publication

2018

Язык

английский

Authors, employees of KFU

Amirkhanova Karina Muratovna, author

Shhuklina Tatyana Yuvenalevna, author

Bibliographic description in the original language

Shchuklina, T., Amirkhanova, K. Creative Potential Of Russian Word-Formation System // 5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018, SGEM2018 Conference Proceedings, ISBN 978-619-7408-58-4 / ISSN 2367-5659, 26 August - 1 September, 2018, Vol. 5, Issue 3.6, 165-172 pp.

Annotation

5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018, SGEM2018 Conference Proceedings

Keywords

word-coinage, word-formation creativity, expressiveness, advertising occasionalisms, advertising discourse.

The name of the journal

5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018, SGEM2018 Conference Proceedings

URL

https://www.sgemsocial.org/index.php/elibrary?view=publication&task=show&id=1073

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=191213&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Amirkhanova Karina Muratovna	ru_RU
dc.contributor.author	Shhuklina Tatyana Yuvenalevna	ru_RU
dc.date.accessioned	2018-01-01T00:00:00Z	ru_RU
dc.date.available	2018-01-01T00:00:00Z	ru_RU
dc.date.issued	2018	ru_RU
dc.identifier.citation	Shchuklina, T., Amirkhanova, K. Creative Potential Of Russian Word-Formation System // 5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018, SGEM2018 Conference Proceedings, ISBN 978-619-7408-58-4 / ISSN 2367-5659, 26 August - 1 September, 2018, Vol. 5, Issue 3.6, 165-172 pp.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=191213&p_lang=2	ru_RU
dc.description.abstract	5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018, SGEM2018 Conference Proceedings	ru_RU
dc.description.abstract	The article is devoted to the study of the creative potential of the Russian word-formation system. The aim of the research is to determine the functional and pragmatic significance of the word-forming resources of the Russian language by studying word-building neonominations as expressive signs, which are vivid expressive means in advertising texts. The object of this study is word-building occasionalisms as a reflection of creative word-making activity in the communicative space of advertising. The material of the research is the advertising discourse, in which the creative potential of Russian word formation is most clearly realized, due to the relationship «language system« – «language capability«.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	word-coinage	ru_RU
dc.subject	word-formation creativity	ru_RU
dc.subject	expressiveness	ru_RU
dc.subject	advertising occasionalisms	ru_RU
dc.subject	advertising discourse.	ru_RU
dc.title	Creative Potential Of Russian Word-Formation System	ru_RU
dc.type	Articles in international journals and collections	ru_RU