| Form of presentation | Articles in Russian journals and collections |
| Year of publication | 2018 |
| Язык | русский |
|
Sagitova Rimma Raisovna, author
|
|
Fedorova Darya Sergeevna, author
|
| Bibliographic description in the original language |
Sagitova R.R. Anglicizmy v Rossiyskoy reklame /R.R. Sagitova, D.S.Fedorova // Kazanskiy vestnik molodykh uchenykh. - 2018. - Tom 2. №4(7). - S. 49-51.
|
| Annotation |
КАЗАНСКИЙ ВЕСТНИК МОЛОДЫХ УЧЁНЫХ |
| Keywords |
linguistic, anglicisms, advertising, Russian language, English language, contrast, uniqueness, intensity |
| The name of the journal |
КАЗАНСКИЙ ВЕСТНИК МОЛОДЫХ УЧЁНЫХ
|
| Please use this ID to quote from or refer to the card |
https://repository.kpfu.ru/eng/?p_id=183785&p_lang=2 |
Full metadata record  |
| Field DC |
Value |
Language |
| dc.contributor.author |
Sagitova Rimma Raisovna |
ru_RU |
| dc.contributor.author |
Fedorova Darya Sergeevna |
ru_RU |
| dc.date.accessioned |
2018-01-01T00:00:00Z |
ru_RU |
| dc.date.available |
2018-01-01T00:00:00Z |
ru_RU |
| dc.date.issued |
2018 |
ru_RU |
| dc.identifier.citation |
Сагитова Р.Р. Англицизмы в Российской рекламе /Р.Р. Сагитова, Д.С.Федорова // Казанский вестник молодых ученых. - 2018. - Том 2. №4(7). - С. 49-51.
|
ru_RU |
| dc.identifier.uri |
https://repository.kpfu.ru/eng/?p_id=183785&p_lang=2 |
ru_RU |
| dc.description.abstract |
КАЗАНСКИЙ ВЕСТНИК МОЛОДЫХ УЧЁНЫХ |
ru_RU |
| dc.description.abstract |
The problem of using English words in advert texts is actual. We are all consumers and due to advertising,
we choose goods or services. Daily there is a large amount of new shops, companies in front of us and each one need
a name, which should be harmonic and motivated. The main aim of our investigation is to identify advisability of
using English words in Russian names of shops and companies. English borrowings in advertising texts in Russian
serve as a source of enrichment of the Russian language. In Russia in recent years, there has been widespread use of
English-language borrowings in virtually all spheres of human activity, and especially in advertising texts. Thus, as a
conclusion we can point out that English-language loan in advertising texts in Russian serve as a source of enrichment
of the Russian language, because based on English borrowings a huge number of neologisms, linguistic devices are
created to strengthen such pragmatical characteristics of the advertising language |
ru_RU |
| dc.language.iso |
ru |
ru_RU |
| dc.subject |
linguistic |
ru_RU |
| dc.subject |
anglicisms |
ru_RU |
| dc.subject |
advertising |
ru_RU |
| dc.subject |
Russian language |
ru_RU |
| dc.subject |
English language |
ru_RU |
| dc.subject |
contrast |
ru_RU |
| dc.subject |
uniqueness |
ru_RU |
| dc.subject |
intensity |
ru_RU |
| dc.title |
Англицизмы в Российской рекламе |
ru_RU |
| dc.type |
Articles in Russian journals and collections |
ru_RU |
|
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